DISNIFY YOUR DOG DAYCARE LIVE!
IMPACT Success Summit
Orlando, 16th & 17th February 2026
Embassy Suites by Hilton 191 E. Pine Street Orlando, FL 32801
Discover How to Turn your Daycare from a Warehouse into a Wonderland.
The Harsh Truth...
If your facility feels more like a warehouse than a wonderland...
If your staff are running on fumes by mid-morning...
If clients treat you like a convenience, not a destination...
And if profit feels harder to find no matter how many dogs you squeeze in...
You already know the old model is broken.
If your staff are running on fumes by mid-morning...
If clients treat you like a convenience, not a destination...
And if profit feels harder to find no matter how many dogs you squeeze in...
You already know the old model is broken.
The "pile-'em-high, run-'em-ragged" formula that built the first wave of daycares doesn't work anymore.
Margins are thinner.
Staff are harder to keep.
Clients are fussier, flightier, and far less loyal.
You can't out-work the competition anymore. You can't out-discount them either. The only way to win now is to out-experience them.
When you Disnify your daycare, you stop selling a service—
You start staging an experience.
The kind clients remember. Tell their friends about, and happily pay premium prices to experience.
This February in Orlando I'll show you exactly how to do it.
Two Transformational days.
One magical mission:
To turn your daycare into the most talked-about, most profitable, most unforgettable pet business in town.
Reserve Your Seat — Feb 16–17, 2026 — Orlando
WHAT YOU'LL DISCOVER AT THE SUMMIT
ACT 1 — The Magic of Experience
How to use Disney's "Everything Speaks" principle to make every square foot of your facility sell for you.
ACT 2 — The Business of Enchantment
Why the next generation of premium pet care is experiential, not operational — and how to make clients fall in love before they even walk in.
ACT 3 —Imagineer Your Empire
The Exit-Ready Operations Map that makes your business scalable, sellable, and self-running (even if you never plan to sell).
WHAT YOU'LL TAKE HOME
- The Sales Choreography Blueprint — how to script every step of the client journey so they upgrade themselves without pressure, persuasion, or awkward front-desk begging.
- Disney's Four-Park Revenue Formula — and how to replicate it inside your daycare so every client has four clear ways to spend more with you every single visit.
- The Experience Multiplier — why adding intentional moments increases perceived value faster than adding more dogs, more hours, or more staff.
- How to turn your team into Cast Members — not babysitters — so they sell for you, create magic for you, and bring the business to life without you standing over them.
- The Premium Pricing Ladder — the exact structure Dom uses to help daycares add £200K–£500K in new, high-margin revenue without adding more bodies to the building.
- The Destination Design Method — how to stop looking like every other daycare in town and start feeling like a place clients can't compare or replace.
- The Memory-Making Model — how to build pre-show, in-show, and post-show touchpoints that keep clients talking, referring, and renewing long after checkout.
- The Affluent Client Filter — how to "tune out" bargain hunters and attract the calm, committed, high-spend clients who make your business easier AND more profitable.
- The 80/20 Capacity Formula — how the most profitable daycares operate at less than full capacity and still out-earn everyone around them.
- The "Sell It Before You Build It" strategy — Dom's method for launching new services, enrichment bundles, and add-ons profitably before you invest time, staff, or space into them.
- The One-Page Imagineer Checklist — the exact daily system to keep your experience tight, your standards high, and your clients blown away... even when you're not in the building.
IS THIS EVENT RIGHT FOR ME?
Since 2019 The IMPACT – Pet Business Success Summit has been the flagship annual conference for aspiring, ambitious, entrepreneurial serviced-based pet business owners.
IMPACT is the ultimate pet business event where you can learn, network, build connections and bounce ideas around with like-minded pet business professionals.
This event is for you if:
- Your facility feels like controlled chaos instead of calm, purposeful energy.
- You've hit a ceiling — every time you grow revenue, your stress grows with it.
- You're sick of being compared to cheaper, lower-quality competitors.
- You can't find (or keep) good staff — and when you do, they burn out.
- You secretly fear that all this effort isn't building anything sellable.
- You know you need better systems, but you're too busy chasing your tail to build them.
- You want your daycare to be the place in town — the one everyone talks about, not the one that's always "hiring again."
- You love what you do, but you hate how it currently runs.
If any of that sounds familiar... this Summit was built for you.
Because what you really need isn't more dogs.
It's better design.
Better systems. Better pricing. Better experiences.
That's what we're going to create — together — in Orlando.
Reserve My Seat — Save $500 Before the First 50 Are Gone
YOUR PROFIT GUIDES
Dominic Hodgson
Founder of the Pet Business Inner Circle and PetBizSuite CRM, and author of How to Disnify Your Pet Business.
For over a decade, Dom has helped pet-care entrepreneurs escape the price trap and build premium, destination brands. His frameworks power dozens of seven-figure facilities across the UK and US.
Teija Heikkilä – Keynote
CEO & Principal Broker, PET|VET M&A.
A pioneer of the pet-care industry, Teija opened the first US dog daycare in 1990 and has since built, run, and sold multiple facilities.
Today she leads PET|VET M&A, helping owners create and exit businesses worth real money.
Tim Jackson
Dean of Enrich U and owner of the UK's most innovative enrichment daycare.
Tim turned enrichment from a buzzword into a business model, helping hundreds of daycares worldwide multiply revenue, boost staff engagement, and deliver experiences dogs adore.
Allison Jacobs
CEO of the Award winning Scouts Honor
Allison is a renowned leadership specialist in the industry.
BONUS FOR ENRICH University attendees! Take part in a LIVE graduation with Enrich U President Dom Hodgson and Dean Tim Jackson
LIMITED TO 100 ATTENDEES
This is not a conference-hall cattle call.
IMPACT is an intimate, premium experience for serious owners ready to rebuild from the ground up.
Only 100 seats available.
The first 50 save $500.
When they're gone, they're gone.
Reserve Your Seat — Feb 16–17 2026 Orlando
Why These Pet Professionals Came To IMPACT?
Doug Keeling
Doug the Dog Guy
Eve Molzhon
Dog Handler Academy
Laurel Britt-Webb
Pet Companions, MA
Courtney Barnes & Kyra Madison
Paws At Play, NC
TICKETS
Choose Your IMPACT Adventure
Standard Ticket
£247
Welcome pack
5 presentations, including Keynote Speaker Vance Morris 'Magic Keys' presentation, and a Q and A session with the speakers.
An IMPACT 2023 T shirt - Collectors Items (early bird ticket buyers only)
Professional Promotional Photograph opportunity with Vance Morris and Dom Hodgson
Refreshments all day and a buffet lunch.
16th - 17th February 2026
This event comes with a 100% no questions asked money back guarantee. If you attend IMPACT and don't think it is the best, most valuable pet business marketing event you've ever attended, you just let me know and we will refund your money in full immediately.
Dominic Hodgson 2025