Things are different to how they were before lockdown. There's less money swilling around the economy and it's no different for dog owners in your town.
You won't be able to grow your dog walking business doing the same old 'look at me!' social media bullshit marketing you were doing before. To grow in a recession, you need to position your business as being different and better than everyone else.
You need to be seen as being an 'expert'. This will bring expert seeking high-fee paying dog owners to your door. I'll show you how to end the feast and famine business model that caps your income and ultimately leaves you burned out on the business treadmill.
Are you sick and tired of spending countless hours wasting your time on social media? In Module Four I'll be sharing how you can 'hide' your BEST stuff from the competition and leave them floundering in the dark. You do that by throwing an invisibility cloak over your promotional material and get 'offline'.
See, anything you do online anyone can see (including your competition) what you need is your OWN media, I'm the ONLY pet business coach who teaches how to create your own media including your own paper and ink newsletter.
The way to 'build a tribe' is do the opposite of what all the other (skint, tired and depressed) dog walkers are doing. I've perfected the ultimate Online/Offline 'grass roots' marketing strategy that will make you easier to find, and will help you connect with more 'local' dog owners.
You'll get templated 'Service Menus' AND 'Newsletters' and 'Referral Postcards' that you can copy and start using straight away.
Your clients are entrusting you with their most prized possession, their dog. This requires an amazing degree of trust in you AND what you do with the dogs in your care.
A signature system reassures your clients and convinces them you have their dog's best interest at heart. Your signature system also makes it easier to staff and scale your business.
In Module Six I'll show you how to create a 'signature system' that makes your dog walking service completely different to anything your competition has to offer.
This system will reassure your prospects and convince them ONLY you can provide a safe, secure and stimulating experience for their dogs.
Your Signature System will also make is easier to staff and scale your pet business. You might not think you need staff yet, but this will have you fully prepared for the day you do.
In Module Seven I'll be showing how to expertly 'onboard' and effortlessly 'upsell' your clients. The most difficult, expensive and time-consuming job for a business owner is getting new clients. Once you have one you need to keep them, clone them AND increase what they spend with you. That's where your onboarding process comes in which I'll lay out.
Once again, I have templated examples that will WOW your new clients and make them feel like they've joined a 'family'.
Upsells – In 2011 I changed dog walking forever by pioneering 'the dog adventure'. This is a more advanced, exclusive service that left my competitors in the shade. I'll show you how to do exactly the same thing with your business so your service is seen (and known) as being different and better than your crappy competition.
The sad fact is most pet business owners fail to make any serious money and struggle to pay the bills. They have a low-price charging 'scarcity' mindset, and it doesn't matter how many clients they have on the books, they never have enough in the bank to be comfortable.
That won't change until you change your 'money mindset' and understand it is possible to run a pet business you love AND make a great living. A business that's built for growth has a confident business owner behind it, and a 'Wealthy' business requires a wealth attraction mindset.
Social media can be a useful tool to help you connect with dog owners in your town, BUT only if you use it correctly.
Your social media activity should do the same job as your offline paper and ink marketing, that is to connect and convince affluent dog owners that you are the perfect choice for them.
I'll show you how to use video to 'demonstrate' your superior services, and we'll turn your website into a client attraction magnet that gets local eyes on your services.
I'm the worlds leading pet business email marketing expert. In Module Ten I'll be showing you my method for writing emails that enables me to talk to 3000 prospects every day, helps me sell out seminars around the UK, and allowed me to sell 250 copies of my book, before it was even published.
The future fortune of your business is in the 'follow up' systems you have in place.
You can sell (and upsell) more of your dog walking services using follow up, but only Business in a Box investors will find out exactly how.
Jenny Heslington
Pet Fit Pet Care
Lynn Lloyd
Waggs and Woofs
Shan Sinclair
Wags and Walks Pet Service
When you click on the button below you'll be taken to a page where you can input your details. As soon you complete that you'll automatically get a confirmation email from me with links that give you immediate access to the FULL program and your bonuses (including the Pro Dog Walkers Academy content, which you are going to LOVE!)
Beth will send you a link to book your first call with me.
This is not the time to sit on the fence and 'wish' your business was performing better.
It's the time for ACTION.
This Biz Box will give you the proven pet business plan your dog walking business needs, and I'll inject you with the confidence you are lacking so you can make more of an IMPACT with your amazing services.
See you in there.
Dom