Should you write a book to help you promote your Pet Business?
 
Would being a published author help you grow your Dog Walking, Doggy Daycare or Dog Training business?
 
As the author of seven books I'm uniquely placed to answer this and you can find out what I think in the short video below.
 
#askthepetbizwizanything
Transcription:

Dom: We've got a question here, something the crops up on my forum now and again. It's from Dog Trader asking, "I'm thinking about writing a book. Is it a good idea?"

Now ordinarily, I would just say yes. In general, writing a book to promote your business is a fantastic idea. Harriet's just written her book. She's on this live at the moment as well.

I've written seven books. I've helped dozens of people to write a book to help them promote their pet business. And it's a great way to cement your expert status. It's the best business card you'll ever have. It's a great way for people to be introduced to your business.

So if you think about if somebody is hearing about your business for the first time, or they're stumbling across your website, or they're stumbling across your social media page, or something like that, and the first thing that they're see is this guy's an author or this gal's an author, I mean, that's a nice way to come into someone's world. Isn't it?

That's a nice way for you to present yourself as an expert.

However, writing your book, it takes time.

It takes commitment.

It takes some cost as well.

And sometimes you have other things to fix in your business that are better things to do before you write your book.

So if you don't have an upsell, if you are struggling to consistently bring in clients, if you're not earning enough money. If you are working too many hours. All these kinds of things.

There are other fixes that are going to make your life easier, make your bank balance bigger, make you a happier business owner that you can fix before you write your book.

Make sure that you sort this out first before you then go on to write your book. Harriet says she's cracking on with book two now. Marvellous, Harriet. Love it. And I assume you'd agree with that advice as well, Harriet?

Author: Dominic Hodgson
In 2011 Dom Hodgson revolutionised the pet service industry with his first business Pack Leader Dog Adventures, the UK's first, award winning 'dog adventure' company.
 
Now a respected dog trainer, author, speaker and mentor to pet business owners, Doms calling is to help dog walkers, trainers and groomers to excel with their marketing, so they can help change the lives of more dog owners with their amazing skills.
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