'I now only work 3 ½ days a week as opposed to the 7 I used to work'
Tim Jackson was a veterinary nurse, turned dog behaviourist and daycare owner who was working long hours for little reward.
He had what appeared on the surface a 'busy' business, but the reality was he was working 7 days a week for less than minimum wage.
He offered lots of services, had many clients, but also having a lot of overheads and staff to pay was proving incredibly difficult.
He wasted a lot of money on google ads, SEO and other so called marketing experts.
Tim made a common mistake of putting the business needs before his own needs. He needed a plan to regain control of the business.
Here's how Tim turned it around with my help;
"I was introduced to Dominic's 33 free ideas which I started to implement in my business and within a very short time I started to see a huge difference in my quality of living. I joined the PBIC and had a one-to-one call with Dom...that's where it all changed.
I was only in the PBIC for a short time before I realised I needed a higher level of support and help, which is why I signed straight up to the Diamond Pet Business Coaching Program.
I was concerned about the extra financial costs involved with becoming a private client, however I knew it was not a binding contract and if needs be, I could cancel at any time.
2 years later, and I'm still a member of Doms coaching program, and the thought of cancelling never even crossed my mind.
Since becoming a Diamond member, and with Dom's help and support I have written 3 books, introduced 3 upsells for the daycare, introduced a tiered membership programme within the daycare (which means my clients pay a set fee every month, just to be a member so they can pay for more of our services). We've added 2 new upsells for Puppy School and 1-1 training, and I have more money in the bank.
I've been able to move house, and I now only work 3 ½ days a week, which gives me more time to spend with my wife and kids. I wanted a better quality of living, I wanted more time with my family and friends, I wanted to focus on the elements of the business I loved, I wanted more money in the bank and I wanted to respected and successful business....Thanks to Dominic, I now have just that."
"What is the best way to grow your business
without working yourself to death? "
Sadly, most pet business owners never get to experience what it's like to run a stress-free business, because they are stuck on the 'hamster-wheel' of busyness.
Time management is a huge problem and they are always running up to deadines with little time for themselves.
Most pet business owners lack any kind of focus. They try lots of different things, and flit from one bright shiny object to another, but fail to focus on what brings in the money. They are also so busy they are rubbish at setting themselves any kind of accountability, and if they put off difficult decisions – like increasing prices, introducing new services, and sacking PITA clients...
Sometimes your life gets so busy with family, and other commitments that it totally gets in the way of your business. You don't have enough time to grow the business so it can make more money to pay for you not to have to run it all by yourself.
This is a killer trap. It is a poisonous position to be in because, without a solution, it will eventually sap your focus and determination...
This is where my private coaching program can make the difference.
What makes the Pet Business Inner Circle different from other pet business coaching circles?
In short, I'm the only pet business coach who practices all kinds of offline and online marketing. Most online 'gooroos' are only practising silly social media tactics, and their advice is usually 'post more often, blog more often, or tweet more often!'.
You and I know those tactics don't work anymore.
The way to scale up a stand out pet business is to put yourself at the heart of the community you want to impact with your services, and you can't do that using only online tactics.
I'm the only pet business coach in the world who has run 3 pet businesses, written 7 books, run LIVE events, has two podcasts, and consequently my members make more money – and have more impact with their services – than anyone else.
The coaching community I've created is full of passionate pet people just like you.
People who want to take their pet business to the next level, but they don't know how.
I'm the missing piece of your pet business puzzle. You know how to deliver the service. I know the best way to systemise it, staff it and scale it.
I'll be honest, if you are a hobby pet business owner who only wants more likes, blog views and twitter followers then please close this page down and find a social media obsessed gooroo to help you. There's loads of them out there.
However, if you want more clarity, more money in the bank, more time off to spend with your family, better clients who stay longer, pay more and refer more often, then this should be the easiest decision you make all year.
Queen of the Fields, Katie Guastapaglia certainly thinks so;
When Katie Gee joined my private coaching she was working part-time at the Dogs Trust, and had a pretty successful local dog field business.
After joining my private coaching, we quickly devised a plan to run a community centred event, that ended up filling her field business so Katie could go leave her job and go full-time running her business.
Next, we christened her 'Queen of the Fields' and got to work turning her huge passion for dogs into an impactful business operation.
Working together inside my Diamond Program I helped Katie turn her head full of amazing ideas into her own dog training system, 'Scentventure', which we rolled out into a monthly membership that now has over 250 members who subscribe monthly to her program.
At the same time Katie turned her field experience into a consulting role to help other people open field businesses, and next up she's turning Scentventure into a book, and a training program that other accredited trainers can use.
That's how you take an idea and leverage it into a new, exciting business, and it's what I do every day with my members inside my private coaching programs.
I help turns dream businesses into reality. Even my own clients don't believe the results.
Here's what Katie thought before she joined my private coaching;
"Admittedly I had my doubts. I didn't believe that Dom could really do everything he claimed. And besides, as pet professionals we're 'not in it for the money'. We're here 'just to help dogs'. 'Improving your business' sounded like something you do just to make more money – and that felt wrong.
I only wanted to help dogs.
Listen, we're all here to help dogs, but how many dogs can we really help if we're running around in a constant state of stress because we're trying to do too much and end up concentrating on the wrong things?
Not that many.
That was me, a busy idiot.
I was stressed all the time because I was spreading myself too thin in an attempt to help everyone.
I contacted Dom because I knew I could be doing so much better. I booked a ticket to IMPACT and was hooked.
There's a photo of me watching one of the presentations with an expression of intense fascination on my face; you can almost see the cogs turning, the steam coming out of my ears as I process the insight, information and expert knowledge from The Pet Biz Wiz. That photo sums up the day pretty well for me.
Oh and something else – a vow to myself to stop relying on Facebook; to think about the bigger picture in terms of PR, writing a book and creating video. The effect has not only been that I have met new clients in different places but this fresh approach has restored my sanity.
Less stress, no more busy idiot.
What did I take away from IMPACT? Five pages full of action points to drive my business forward, that many pages again of notes for new ideas, a video of me pushing myself out of my comfort zone to great effect, a Barry award, a room full of new friends... and a decision to apply for PBIC Diamond.
And guess what? Since joining Dom's private coaching the dogs who use our facilities and services now have a better experience than they did when I was running things from a constant state of overload.
There's only one person that is as excited about the future of my business as I am – and that's Dom. He genuinely cares and does everything he can to help his private clients succeed."
Now, I bet that just like Katie, you have a head full of ideas, but no clue where to start either.
I bet you have business problems you are avoiding because you don't know how to systemise and scale.
That's not your fault by the way. How could you know how to scale up?
You've never been shown how.
I also bet that although your business is growing and appears 'surface-level' successful, at the end of the month there's never enough money left over for you to feel secure and safe, and you feel lost when it comes to taking the next steps.
I know what those next steps are, and I know there are lots of hidden opportunities in your business right now, and all you need is someone to help you sniff them out, tell you what ideas are good, and which ones to action first.
It's like having your own personal pet business coach in your pocket
I've been called the pet business owners 'secret weapon' because I have the ability to see the core nuggets of gold through all the fluffy crap, and I'm not afraid to tell you exactly what you need to do to get the results you desire.
Hey, it's a big deal when you are making changes in your pet business, and you don't want someone who says 'that's a great idea' because they don't want to offend you.
That NEVER happens in my private coaching programs.
There's no fluff.
Most of the trainings in Diamond are only an hour long.
That way you can get what you need and implement it fast.
The trainings are available LIVE, and then in video and audio format. So you can go through them in the most convenient way for you.
We also have a customized app available, so you can access the community, me, and all the trainings through your phone.
Along with 53+ existing trainings, I also release a new one to my Diamond members every fortnight
As a Diamond member you can join me on these LIVE trainings. And I'll answer any questions you have.
The topics I cover are based on the community members needs, as well as the latest breakthroughs I and my private clients have had.
My private clients regularly become authors, add memberships and continuity income, start completely new businesses, and continually move forward by following my tried and tested methods.
I will personally coach you inside the Diamond Private Coaching Community
Every month I send around 400 messages inside the private community forum.
As well, as a Diamond coaching client you get access to;
• The monthly Diamond Group Coaching Call and the monthly LOMS Call (Look over my shoulder).
The next Foundations Group call is this Wednesday at 5pm
These calls provide a fortnightly 'check-in' to keep you on track with your 90-day goals.
• You also get access to the Diamond Foundations Program. This is where I go deep into the main aspects of growing, developing and scaling a profitable, stress-free business. In the foundations program I teach everything that separates the 1%ers from the 99% of 'average' pet business owners.
We cover everything from how to make your business more attractive to affluent dog owners, how to plan for your future, how to save money, how implement systems that make scaling your business easier.
This is the only pet business development program of its kind, in the world.
• As a Diamond member you also get the Monthly Paper and Ink Diamond Letter and Diamond bonus CD which comes with your Ledger
• The Diamond Only Swipe File – Where each week I share the good, the bad and the ugly advertising examples from industries all around the world.
• A special Diamond rate for all my events and programs
• You get Dom's Weekly Fax at 8am every Monday.
• Diamond members also get access to the BONUS Diamond Only Content in the members area of the new PBIC App.
This houses every Diamond Teleclass I've done since 2017.
• There you'll also find May 2018 Dog Walkers Business Bootcamp and October 2018 Dog Trainers Business Bootcamp recordings. (Each of these contains all 10 hours of a two-day event, and they usually retail at £497 each. You get them free as part of your Diamond membership)
In truth though, it's not about 'the stuff' or the other people in there.
It's about ME helping you take more action, make more progress and stopping you from 'drifting' along in your business.
You are just 48 hours away from your next pet business breakthrough
As soon as you are accepted into the Diamond Coaching Experience you'll get immediate access to all of the resources listed above, but before you even start thinking about any of that, we do A LOT of work to narrow down your 5 year, 1 year and then finally your 90 day goals.
You will be forced to think about things in much greater detail than you ever have before.
You'll fill in a Diamond Goals and Challenges form, and we'll get to work transforming your business.
On your first one to one call, I'll help you make sense of all your ideas. I'll help clear the fog of uncertainty that's stopping you moving forward.
I'll tell you what you need to do now to start fixing your business, so you can confidently start smashing your goals. We'll quickly identify;
• What you 'why' is? Truth is you need BIG reasons to achieve BIG results. I'll put you back in touch with the reason you started your business, and we'll tie all of your activities to impactful results for you, your family and your community.
• Who you are, and what makes your business different. And what makes you the passionate pet professional dog owners should be looking for?
• What you need to do right now, to move your business forward. Chances are you're spreading yourself too thinly, and consequently you've lost the energy and focus you need to drive forward with your plans.
• Where the quick wins are so you can immediately increase profitability and start getting a return on your investment.
• Where your marketing message lacks clarity. Once we fix this we can permanently elevate you above the competition, and make your business uncopiable.
• How to get more shit done, so you aren't chasing your tail, plate-spinning or worse, constantly firefighting problems in your business.
• Why you aren't achieving what you feel you should be. As your business grows you need to say 'No' a lot more than you say 'yes'. Some tasks should be outsourced, some should be systemised and staffed, and some should be deleted from your schedule.
Imagine how it will feel to only concentrate on activities you enjoy and that feed your energy?
That's what you'll get with the personal plan of action, continuous support and hand-holding you'll get in my Diamond Business Development Program;
I get it, this is a completely new way of working for you. It's a little scary and it will blow your mind, but it's proven to work time and time again with daycare owners, dog walkers, dog trainers, dog groomers, pet therapists, pet scanners.
Essentially, any ambitious pet business service provider will benefit hugely from this program.
You're currently living BD – Before Dom. What does AD- After Dom look like?
Here's what the Doggy Doctor Carol Clark thinks;
"Wondering whether it's worth it to upgrade to join Diamond?
Yes. It is!
BD - Before Dom set up his private coaching - I joined an expensive mentoring group but had little result except losing money overall.
AD - After I joined Dom's private coaching my profits have increased substantially, my business is streamlined and growing, I've successfully launched a new side to it, my Professional Academy for aspiring dog trainers, and we're on course to have our most successful year yet, despite lockdown.
It's not easy, Dom pushes you hard, but the figures don't lie.
It's expensive, but if you do the work you'll earn that back and more.
But having Dom's regular, personal help and support plus that of the wonderful bunch of Diamond and Platinum colleagues is what has allowed me to develop and extend my business, even in this pandemic year.
If you're ready for a challenge, join us.
You'll be amazed at what you'll achieve"
And that's not all because we also have ... In-Person Meetups!
Being a petpreneur can be lonely.
That's why we host regular meetups across the globe. So, you can connect with fun, switched-on pet business owners like yourself.
We have members in Scotland, London, Ireland, Wales, as well as Perth, Seattle, the Ardeche, and Hawaii!