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Let me know if this sounds familiar:
You started this business because you actually care about dogs. You wanted to escape the soul-crushing 9-to-5 grind, be a force for good in your canine community, own a facility that funds an amazing life.
You've built a solid facility. You've got the staff. You've got the dogs.
But... instead of the freedom you were promised, you've inherited a high-stress warehouse where you're the chief fire-fighter, head dog-handler, and part-time therapist for a team that often can't function if you step away for a lunch break... let alone a two-week vacation.
You're running faster on the treadmill, feeling exhausted, yet when you look at the bank account at the end of the month, the math doesn't add up to the effort you're putting in.
You've tried the Proven Systems and the generalized industry seminars. You've sat through 500-person conferences, feeling like just another number in a sea of struggling operators.
You've listened to the "gurus" that tell you to just "post more on social media" or sink five figures into an SEO retainer that generates plenty of clicks but zero actual clients.
And it's NOT because you're failing at dog care.
It's because you're trapped in the Pile-'em-High Volume Mindset.
You have accepted the dangerous belief that the only way to grow is to get more and more dogs through your front door.
Your business is stuck because it doesn't have the growth systems you need to compete in the new economy.
 
This means you keep your prices bog-standard to stay competitive with the new franchise down the street, only to find you're working twice as hard for half the profit.
 
You do the same, BORING, social media driven marketing, where it's getting harder and harder be seen.
You deal with staff no-shows, clients who quibble over a $5 increase, and the constant, nagging fear that you're just one slow month away from the ice cracking beneath you.
You tell your spouse you'll be home by 6:00, but at 9:00 PM, you're still at the facility (or hunched over a laptop at home), desperately looking for answers and wondering why your #DreamBusiness feels more like a #HighStressPrison.
Here's the truth. You aren't failing because you don't love dogs.
You are failing because your business lacks the sales and marketing growth systems you need to scale to the next level.
And you can't turn your passion for pooches into a profitable, thriving operation without those missing systems...
Here are three reasons you are struggling right now;
  • Reason #1: You're a Victim of "Namby-Pamby" Industry Advice
The "gurus" tell you to just offer a great service and everything will be alright. They tell you to sink thousands into social media posts, SEO retainers, and fancy websites that look pretty but don't sell. That advice is outdated and rubbish. It worked ten years ago, but the game has changed.
  • Reason #2: You Have a "Leaky Bucket" Retention Problem
You work your tail off to get a new client, but you don't have a system to keep them, upsell them, multiply them and turn them into recurring revenue. Your current "onboarding" is likely a quick meet-and-greet followed by a hope that they book again. Without a joined-up thinking approach, you are just pouring time and energy into a leaky bucket that drains your profit out the bottom.
  • Reason #3: You're Selling Commodity Daycare (and Undercharging for it)
You're terrified to raise your prices because you're looking at what the mediocre guy down the street charges. You've convinced yourself your town won't pay more. When you sell standard play, you're a commodity; when you sell Disney-like experiential daycare, you become a destination business!
But how do you move from mediocre to a "Disney-like" resort/daycare without reinventing the wheel every single week?
Introducing...

The Dog Daycare Success Academy (DDSA)
The DDSA is a complete, plug-in coaching program designed to give you the modern marketing assets, sales training, and promotional systems required to turn your facility into a premium destination. DDSA also gives you the accountability, focus, and structure you need to keep you on track and 'winning'.
For over a decade, I've worked in the trenches with pet business owners just like you:
  • Who are past survival mode but still feel like they are treading water while trying to scale chaos.
  • Who are tired of being chief firefighters and working 19-hour days because they lack the systems to let the business run without them.
  • Who have tried every standard industry seminar only to find the advice is outdated, soft, or better suited for brand-new startups.
  • Who provide a world-class service but are drastically underperforming financially because they are terrified to charge what they are actually worth.
The DDSA is your "Escape Door" from the cycle of stagnant growth.
It is a complete, step-by-step Asset-Building System that moves you away from the pile-em-high volume mindset, and installs a marketing engine that attracts, onboards, and retains affluent clients on autopilot.
The Result Is...
A 12-month, one asset per month implementation program that guarantees you steadily install real 'growth' infrastructure. You'll stop reinventing the wheel and start operating as the powerful, in-control CEO of a "Disney-like" pet resort that dominates the local competition and finally funds the life you want to lead.
You know that systems are the foundation stones of a successful business. You have systems for training, systems for cleaning, systems for hiring and systems for keeping dogs safe. You have an S.O.P for everything EXCEPT growth. The one system your business is lacking right now - and the one it needs most - is a system for sales, marketing and business development.
Dom Hodgson knows those 'missing' systems. He has built them and perfected them, and that's exactly what he'll be sharing inside the Dog Daycare Success Academy.
Here is what other dog daycare owners are saying about working with Dom...
Allison Jacobs
CEO Scout's Honor Pet Resort, IN
"Dom Hodgson is the best executive coach in our Industry! Dom is blunt and objective and he isn't afraid to tell me when I'm wrong.
 

The more successful Scout's Honor
gets, the harder it is to find someone who will push back on things I think to be true. I have been more productive in my new role in the past 30 days than I have since August.

If you own a pet care
business and you are struggling to transition from being a manager to to being your companies leader then look no further,
Dom is your man"

Pete Stevens
K9 Adventures, Pawpal, UK

"We were probably just a mediocre dog daycare, probably treading water, not really growing, not developing, not becoming something it truly could become. We were steady, not really improving on numbers, didn't know about marketing, didn't understand it. I would say something that held us back was probably overthinking it and not joining when we should have done it straight away.

Profit-wise is tenfold. Just some of the things we implemented—membership—it's £60,000 a year! We're exclusive because we've got a membership now and we are different to everyone else; we stand out now and more people just want to come and use us . We've grown percentage-wise easily by double—easily double the size of what we were when we first joined Dom's world to what we are now.

In the first year it paid us back no end. You're mad if you don't do it."

Sean Felty
Greenlin Pet Resort, PA
"Before working with Dom we had trouble figuring out exactly what changes we wanted to make. We were often in the "idea" phase, but we were also in a second- guessing phase.

We were having trouble getting to the action phase.
We have found Dom's Accelerator program to be everything that was promised. We hit the ground running right away, and we've made more positive changes in our business in the last few months than I can ever remember making before in such a short time.

Dom's expertise has delivered tangible results. His approach not only holds us accountable but also ensures continuous improvement and growth. He's helping us to make changes that both increase our revenue and improveour services, and engaging with Dom is a decision that has propelled our business forward"
3 Unique Ways The DDSA Will Help You Lock in Success and Buy Back Your Freedom:
The 12-Month "Asset Building" Curriculum
You will follow a defined, high-level roadmap where we build and install one specific, high-value business asset every single month. While we install the primary infrastructure in the first 12 months, this is a 12-to-36-month narrative designed to create a business that is uniquely yours and impossible to replicate.
  • Monthly Implementation: Every month, you focus on building and installing one core asset so you are steadily creating real business growth infrastructure.
  • Methodical Growth: You'll stop multiplying the mess and start following a business development strategy that ensures your growth is predictable and scalable.
  • Scalable Systems: You'll install the 'missing' marketing assets that you can automate or your team can actually run, allowing every member of the staff to contribute to the growth of the business.
The Quarterly International Immersion Events
You get access to a quarterly mastermind and SIX immersion events each year setting where we host intensive training events that bring UK and USA operators together. These events are designed to pull you out of the warehouse-style daily grind and force you to look at your business from a macroscopic, executive perspective.
  • Four LIVE Mastermind Immersion Events in the USA: We'll be in Boston in April, Annapolis in August, San Francisco in October...
  • Worldwide Perspective: You get the opportunity to - and I highly encourage you to - attend masterminds each year across both the UK and USA to see how worldwide winners operate.
  • Bring Home New Ideas: You'll learn how successful facilities operate and you'll bring those innovative ideas back to your facility.
  • Safety & Security: These events provide the community and access to other experts needed to reset, work through challenges, and set a focused track for the next 90 days.
Coaching & Specialist Support
Aside from getting direct access to me for high-level asset coaching, you are supported by a multi-layered specialist network. You aren't just getting one brain; you are hiring a specialized board of directors to help you master the departments that most owners ignore.
  • The DDSA Coaching Team: You'll be supported by my team of 'Dom Hodgson' approved coaches who help you stay on track with implementation and provide high-level accountability.
  • The Guest Specialist Series: Gain direct access to world-class authorities to provide outside perspectives on your growth. I have a rolodex of world-class business, marketing and wealth building specialists who will be sharing their wisdom at our immersion events.
  • Ongoing Accountability: You'll have weekly group calls and Q&A sessions to ensure you never feel stuck and always know your next move.
Here is what other dog daycare owners are saying about working with Dom...
Adam Delderfield
Delder's Dogs, UK
""Before I joined, I was essentially running a successful business, but it was a one-man band. I was spending so much time working in the business that I didn't think I had enough time to actually take a few days off, travel, and spend time working on the business.

The tipping point was realizing I needed something to push me out of my comfort zone to evolve. I joined, and the progress has been mind-blowing.
In just two years, I've gone from that one-man band to having four staff members, opening a second business, and I'm currently in the process of buying a third. Being in Dom's Coaching Program allowed me to make four years' worth of progress in a single year because of the 90-day goals and the constant accountability. Dom gave me the confidence to actually 'think big' and realize the true potential of what I had."
Kyra Madison
Paws at Play, NC

"We have been in business for 20 years and we were just kind of comfortable in our ways, not really looking to change anything major. We were typically average for our area, but honestly, for the quality of services we offered, we were really low-priced and not focused on marketing.

The structure of the Academy and Dom's blunt, action-oriented style was the push we needed. We needed someone who wouldn't let us 'ride it out' or be slow with implementation.

Since implementing the strategies, the results have been massive.

Our pricing was the main thing—we did a substantial price increase.

Our dog numbers are actually down this year, but our revenue is UP.

It's a much better system where we have fewer dogs, but a much higher price and profit."

Hanora Rodgers
Wag Days Philly, PA
"I think my business was successful, but it was a little stagnant. It wasn't as exciting as it is now. There wasn't as much variety in our enrichment programme, our offerings, or how to structure pricing.

It's opened my eyes to making it more of a professional business than just your run-of-the-mill dog daycare. 
 
Dom is blunt and he's to the point. After just a few minutes, he can find the root of the problem. He can kind of zone in on something that may not even be what you came to ask him. It really opens you up to, 'Oh, I thought this was the problem, but this is actually the problem, and this is how to fix it' . He is very solution-oriented."
Questions You and Your Fellow Dog Daycare And Pet Resort Owners Should Ask Before Saying "Yes"
I want to do this, but I'm already spread wayyyy too thin. How much time is this gonna take?
Most pet business owners are in the exact same time-starved boat . They are the chief firefighters in their business, and the thought of one more thing feels like it might wreck the whole game . But I'll be blunt: if you don't have a business where you can spend at least an hour each day to work on the business, then you're not running a business. Your business is running YOU. The DDSA is the "escape door" from that cycle. We focus exclusively on high-leverage assets that buy your time BACK. Every hour you invest here is designed to have an exponential payoff in freedom later.
I've tried other coaching programs before that didn't work. How is this any different?
Most industry programs are outdated, templated, and frankly, rubbish. The DDSA is for serious operators who need aggressive marketing and sales systems that work in the real world. You aren't just getting information; you are getting the specific assets and tools to install real infrastructure. We don't do "guru waffle". We do results-driven implementation.
Does this work for smaller, one-facility businesses, or do I need to be a "big player" already?
I've worked with all kinds of pet business owners. In fact, I have mastermind members with single, small facilities and members with six or more locations. The Infrastructure-First method is universal. Whether you want to stabilize your one location, or you want to build the foundation to open facility number three, these assets are the "backbone" you need to do it without the business collapsing under its own weight.
Dom, you're based in the UK. How can you help me with my business in the USA?
Good question! The psychology of a dog owner in Seattle or Boston is the same as one in London. They all want peace of mind, expert care, and a premium experience for their dogs . I've spent the last three years in the trenches with US-based clients, helping them triple profits and dominate their local markets. Plus, our immersion events are international - you'll be learning from the best operators on both sides of the Atlantic .
What if I'm not a "natural" at marketing or sales?
Most of my mastermind members started out shy or mediocre at marketing. Good thing is marketing is a learnable skill, and we've designed the DDSA to be a plug-in system. You don't have to be a creative genius; you just have to follow the assets and show up for the coaching. By the time you've installed a few assets, you'll feel like the innovative leader your business deserves .
Will my staff actually be able to run these systems?
Of course! DDSA will help you install infrastructure that your team can follow methodically. We've seen owners like Katie Cushing go from struggling with accountability to having a manager who "doesn't need her" because the systems are finally organized and clear.
Whether it's your staff implementing the email marketing engine, taking ownership of enrichment themes via Enrich U, or following a sales choreographed tour, these assets are built to be executable by the people on your front lines.
Can you remind me of what I'm getting when I enroll today?
When you join the Dog Daycare Success Academy, you are securing:
  • The 12-Month Asset Backbone: Building one specific, high-value business asset every month.
  • The Quarterly Immersion Experience: Access to 6 intensive training events where UK and USA operators join together.
  • Enrich University Access: Full access to the premier enrichment training program ($197p/m value).
  • Weekly Implementation Calls: Direct access to me and my specialist coaches to ensure you never get stuck.
  • The Expert Specialist Vault: Full access to high-level mastery in Enrichment, Leadership, and Premium Customer Service.
  • FAST ACTION BONUS: A private Onboarding Audit with me to find the "hidden money" in your facility and set your first 90-day targets (Value: $1,500).
  • The Show Special: You save $200 per month by locking in the $997p/m rate.
Here is what other dog daycare owners are saying about working with Dom...
Sam and Kellie McEntire
Rainier Pet Resort, WA
"Before we started using Dom's services, we were just starting. The business has only been around for about three years.
 
The first two years were just kind of floundering around. We just were trying to keep the customers happy and the staff happy and make a little bit of money.
 
We've been with Dom for about a year. Dom has taken our business from being a small business into being something that was super scalable. The business that we have now is completely different than the business we had 18 months ago. It's not even recognisable."
Kim and Bob Karolides
Butter's House, MA

"We were doing well, but we knew we could do better and we needed that pushup to see what was the next step and how to get to that next step. Problems we had were with staffing and getting people to do things that we wanted them to do.

Before we met Dom, I was working a million hours. I was there all the time—18, 19 hours a day. Dom was helpful in getting me to refocus on the things I needed to do to kind of step back and get that in order and give me the extra push that I needed to take the time off and really be able to step back and go, 'Okay, it's going to run without me'.
We're making more money. We are getting great staff. We have systems in place that we didn't even know we could create . We're more organised and we have a clearer path. It was the best thing that we've done for our company and our lives at this point."

Katy Cushing
A Closer Bond, IL
"Before I joined, I was struggling with just the organisation, the accountability, making sure people are doing what they're supposed to be doing.
 
Now I've got an excellent location manager who doesn't need me. She can take care of everything. I kind of feel like I have no job there anymore, which is great. She's able to hire awesome people who are supporting her as well.
 
We're organising our steps as far as our daycare and how we gain new clients and how we keep them.
 
I've been able to go on vacations and not even have to worry about calling in or checking in or looking for emails that say things are going wrong."
Meet Your Coach: Dominic Hodgson
 
Dom Hodgson has spent the last decade in the trenches helping over 2,578 frustrated pet business owners double or triple their revenue.

Since 2011, he has moved beyond the dog walker phase to become the Pet Biz Wiz, specializing in helping serious operators staff, scale, and systemize so they can finally enjoy more time off work. Dom doesn't just teach marketing; he engineers 20% top-line revenue jumps and triple-digit profit increases for businesses that were previously stagnant and puddled along.
 
 
When he's not traveling between the UK and the USA to bring back worldwide ideas for his events and masterminds, he's bashing through the systems that buy back your life.
 
He's spent years consulting with serious operators, helping them move from being an isolated "one-man band" to a calm, powerful executive.
 
 
Dom developed the Dog Daycare Success Academy as a faster, infrastructure-first framework for installing real assets that convert. It's about building a marketing engine that guides your prospects from being tire-kickers to white-hot, premium buyers.
 
Meaning, you get to enjoy more money in the back (and more time off) running a business that funds your life instead of consuming it. Dom has already helped hundreds of daycare owners around the world move past survival mode to create hugely profitable and impactful businesses and now, he's ready to do the same for you.
You're Ready to Stop Treading Water and
Start Dominating Your Town If...
  • You've been in business for 1 year, 10 years, or even 30 years : You've built a solid facility, but you've realized that the "good service" that got you here won't get you to the next level . You're past the startup "survival mode" and you're ready to build a real big-core business infrastructure.
  • You're tired of being a "Chief Firefighter" : You've had at least three moments this month where a staff no-show, a Karen complaining about a $2 price hike, or a chaotic lobby pulled you away from being the visionary leader you want to be. You're working 18-hour days and you've realized that "business as usual" is a shortcut to burnout.
  • You lead a team (or want to) that currently feels like a never-ending game of "Whack-a-Mole" : You know building a team is key to freedom, but you've been burned by underperforming employees or "sensitive snowflakes" who don't take ownership. You want a team that contributes to growth instead of just draining your energy.
  • You have no problem investing a few hours per week into your business: You're already bashing through tasks and staying up until 9:00 PM trying to figure out marketing . You'd rather spend that time following a "first do this, then do that" asset that guarantees a visible ROI.
  • You're all in on providing a premium, "Disney-like" experience : You care tremendously about animal welfare and your community, but you're finished with commodity pricing. You want to attract affluent clients who value your expertise and don't quibble over the bill.
  • You're Serious Enough to Travel: You recognize that the best ideas often come from getting outside your own four walls. You're excited about the idea of a quarterly "Reset Button" where you can join a hive-mind of worldwide winners in the UK or USA.
  • You're skeptical of "Guru Waffle" and "Shiny Objects": You've seen the typical guru style AI-spit-out answers and you want something authentic, blunt, and battle-tested. You want a mentor who has the "scars" to prove his methods work.
  • You're excited about the "Quick Wins" waiting in your facility right now: Whether it's a 15% price increase, an induction program, or new lead magnet, you can see the extra profit sitting on the table and you're hungry to go get it.
  • You're ready to take a Decisive Action: You aren't looking for a "life raft" or a "magic pill". You are an ambitious, intense business owner who is prepared to implement change, be held accountable, and do the work to smash your goals.
If you caught yourself nodding your head to at least 6 of the 9 points above, then I absolutely CANNOT wait to help you build your Destination Daycare inside The Dog Daycare Success Academy.
'Don't delay. Lock in your place today, and let me help you build the business of your dreams.