Dom Hodgson presents...
IMPACT 2023
The Disnify your Pet Business Success Summit
1st & 2nd April 2023
Venue: Grand Hotel, Sunderland,  UK
Are you a busy, stressed-out, time poor pet business owner who struggles to stand out from the ever-growing competition, and fails to charge what your amazing services are worth?
Do you want to attract lifetime clients, make more money, have engaged employees, and create an impactful pet business without working harder?
Then this is the most important message you'll read this year...
Let's face it... the pet business sector has exploded in the last decade, and the increase in puppies during the pandemic, means even more dog owners are looking for help with everything from training, walking, grooming, daycare, pet products and everything in between.
You've noticed this, and so has the wider world which is why there's been a HUGE increase in the number of pet businesses who operate in your town.
I've got news for you.
 

You ain't seen nothing yet.

As the recession bites, more dog enthusiasts will quit the rat race and start up their own pet business or start side hustle pet businesses to supplement their income during the cost of living crisis.
I used to think there were enough dogs to go around.
 
Now, I'm not so sure.
I've personally coached thousands of pet business owners over the last 6 years, and there's one thing I know for certain.
 

Not all pet business will survive.

Those with no identity, who practise poor marketing and charge low-prices will be the first to go.

Not even providing a great service will keep your clients coming back, IF they can't afford you.

To protect your pet business and secure a successful future you need a new, different and better strategy.

If you want to attract affluent dog owners who stay, pay your high prices and regularly refer their affluent dog owning friends, you need to WOW them with your marketing AND your customer service.
 

You need to stop selling walks, grooms, training and daycare sessions, and start offering...

AN EXPERIENCE!

It's only when you offer a life-changing experience that is WAY different and better than your competition that you can lock-in your clients and guarantee success.
 

One company who does this better than any on earth is Disneyland – The Happiest Place on Earth.

Disney know the secrets to create a once in a life-time, memorable experience. They get whole families to come back year after year, where they spend a fortune on entertainment, food, accommodation and everything in between.
 

Everything Disney does gets sprinkled with pixie dust, which elevates the experience and leaves competition behind.

This is why I'm making IMPACT 23, the Disnify Your Pet Business Success Summit!

And to help me make this event the best IMPACT ever, I've invited Mr Disney customer service himself 'Vance Morris' to be the keynote speaker.
Vance spent 10 years as a manager and service trainer at Walt Disney World and 25 more years in the hospitality industry. Vance is the author of Systematic Magic and has helped dozens of businesses across all industries to 'Disnify' their business.
Who this event is for...
  • If you run an awesome pet business but you struggle to increase prices and charge what you are worth then this is for you.
  • If you've worked hard build a reputation for quality but you are constantly undercut by the ever increasing 'low-priced' competition then this event is for you.
  • If you are sick and tired of wasting time 'pretending' you are marketing your business on social media, when you don't have a clue what you are doing, then this event is for you.
  • If you are brilliant with dogs but feel stressed, overwhelmed and out of your depth when it comes to staffing and systemising your pet business then this is for you.
  • If you've been trading for a while and are surface-level successful, but you are desperate to discover the missing piece of the puzzle that will enable you to take your pet business to the next level, then you need to be at IMPACT 23.
What is IMPACT?
 
Since 2019 The IMPACT – Pet Business Success Summit has been the flagship annual conference for aspiring, ambitious, entrepreneurial serviced-based pet business owners.
 

IMPACT is the ultimate pet business event where you can learn, network, build connections and bounce ideas around with like-minded pet business professionals.

IMPACT 23 is a transformational two-day pet business extravaganza!
Day One is the 'Main Event' and takes place on Saturday 1st April. At the Main event The World's Leading Pet Business Coach Dom Hodgson will share the Magic Keys to Disnify every aspect of your pet business from pricing and promotion, to specialising and storytelling.
You will discover;
  • How to Magic Kingdom your marketing so your pet business is the 'stand out' choice for affluent clients.
  • How to position *you* as 'the' expert pet professional in your town – you'll tower over your crummy competition.
  • Clone and protect your best clients so they NEVER even think about trying cheaper competitors, and they'll refer other 'affluent' clients – less really is more!
  • Be recognised, respected and financially rewarded for the amazing service you provide.
  • Position you as the leading 'pillar' in your canine community. This is the business owner who is revered by the competition and for whom dog owners will crawl over broken glass to use your services.
  • Niche down and attract 'the best' dog owners in your town, so you can make more money from your amazing skills.
Also, on day one keynote speaker, Vance Morris will share his Disney Customer Service Blueprint that will make your pet business the happiest (most profitable) pet business in your town.
Day Two is a BONUS Day where Vance will break down his customer service blueprint into 7 'Magic Keys'. This is a must attend for pet businesses who are serious about scaling up your operation.
Magic Key #1: The WOW Factor
  • You will create your own personal system for wowing clients every day, all of the time. This in turn will generate £1,000's in free publicity, word of mouth and referrals.
  • How to create experiences out of the mundane. The easy and inexpensive way to get your employees performing their roles so as to WOW your clients EVERY time
  • This ONE thing will set you apart from your competition, and guarantee your competition is not doing it. Your competitors are too lazy, too stupid or too broke to do this (I know mine are).
  • The 5:10 rule that will drive clients into your arms
Magic Key #2: Details Details Details
  • You will create your own personal system for wowing clients every day, all of the time. This in turn will generate £1,000's in free publicity, word of mouth and referrals.
  • You will create your own good show / bad show walkthrough to ensure your "show" is ready for clients every time.
  • Increase your client loyalty 3x by paying attention to these details and reward your employees for doing it.
  • Create your very own "Client Compass" to lead you to the perfect client every time!
  • Break the chains of being a commodity by providing a Ferrari experience, not a Ford.
Magic Key #3: Employee Magic
  • Top secret documents from my decade at Disney, that are not available to the public, for training and onboarding new employees.
  • Vance will reveals Disney's hiring process that attracts the "perfect" employee 99% of the time and how to implement it in your business. Reduce turn over and bad hires with this simple system.
  • Discover new places to recruit your ideal employee.
  • Using Vance's simple template, create an employee onboarding process that will engage and energize new employees and compel them to stay with you.
  • Super Bonus: You get the exact questions Disney uses in every interview to hire successfully.
Magic Key #4: Service Standards
  • Out perform your competitors 3:1 by creating your personal Service Theme. This is a promise to your clients and a purpose for your employees.
  • Get your valuable time back and simplify your business life with the 4 standards Disney uses to operate its kingdom.
  • Generate more income (and profit) by implementing my Anticipatory Service System.
Magic Key #5: Environment
  • Increase your profits and your star ratings (Google, Yelp, etc) with Vance's blueprint for an environment for sales and service.
  • Generate at least 10% in additional sales by orchestrating your setting.
  • Remove all barriers to sales and service with this quick tool.
Magic Key #6: Process
  • Create your "Perfect Client / Patient Experience" with my easy to use Service Flow Map.
  • The sneaky, easy little trick to getting your employees to eliminate mediocre service and create excellent experiences.
  • Get even MORE of your valuable time back and really simplify your business life with the 3 word template Disney uses every day to keep 85,000 employees working together.
Magic Key #7: the Magic of Bringing It All Together
  • Increase your sales and profits with Vance's time tested formula
    [QEE+QCE+QBP] x DRM = PF
Warning: There are limited spaces available for the Disney BONUS Day with Vance, book now to avoid disappointment.
That's not all, because all IMPACT ticket holders will also receive these amazing bonuses;
AMAZING BONUS #1 - The 30-page (only ever seen by my private clients) Disnify Your Pet Business Marketing Blueprint – You can use this to start the Disnifying process right now! – Value £97
AMAZING BONUS #2 - The Pixie-dust Paper and Ink Profits Program – If you're sick and tired of wasting your time on social media then this program will show you how to create compelling paper and ink marketing materials including a service menu, leaflet, postcard and your own newsletter! - Value £299
AMAZING BONUS #3 - Peter Pan Premium Pricing Masterclass – In this one-hour masterclass Dom shares the secrets to raising your prices WITHOUT losing clients.  - VALUE £147
AMAZING BONUS #4 - The Complete Recordings to IMPACT 2019. This includes SEVEN recorded presentations on everything from premium pricing, book writing, publicity, how to use video to connect with dog owners, and how to write a pet business book. - VALUE £499
You'll get instant access to these amazing bonuses as soon as you grab your IMPACT 23 ticket. This is your 'fast-pass' to start your pet business disnify transformation.
Note: Non UK based pet professionals can get a flight to Newcastle International Airport and then the metro line takes you straight to Sunderland in under 1 hour
Choose your IMPACT Adventure
Ticket One

Fast-Pass Main Event Saturday April 1st

At the Main event The World's Leading Pet Business Coach Dom Hodgson will share the Magic Keys to Disnify every aspect of your pet business from pricing and promotion, to specialising and storytelling.
Also, on day one keynote speaker, Vance Morris will share his Disney Customer Service Blueprint that will make your pet business the happiest (most profitable) pet business in your town.
Main event Day Ticket - £447 SPECIAL PBIC Ticket £199
All attendees will receive:
  • Welcome pack.
  • 5 presentations, including Keynote Speaker Vance Morris 'Magic Keys' presentation, and a Q and A session with the speakers.
  • An IMPACT 2023 T shirt - Collectors Items (early bird ticket buyers only)
  • Professional Promotional Photograph opportunity with Vance Morris and Dom Hodgson (to be used on your website and marketing materials)
  • Refreshments all day and a buffet lunch.
To grab your ticket for the main IMPACT event and pay in full click the button below
Ticket Two
Main Event Day/Night ticket £699 
SPECIAL PBIC Ticket £349
Includes everything from the main IMPACT event.
  • You get everything in ticket one, plus you also get to stay over at the Grand Hotel and attend the legendary IMPACT Gala dinner.
     
    This is the premier pet business networking event of the year, with a 3 course meal, entertainment, awards evening and a room and breakfast at the venue all included.
     
    As you can imagine, what you learn at IMPACT will undoubtably change your pet business forever.
     
    And the connections and friendships you make during the breaks, Q and A sessions and at the Gala dinner will also last forever.
  • Ticket to PBIC pet business marketer of the year presentation and awards evening.
  • After dinner entertainment and overnight stay at the venue and breakfast on Sunday. The day/night ticket is the ultimate 'after hours' pet business network marketing event. I promise that just like previous 'bootcamp' after hours events, this will be a lot of fun. Do not underestimate how powerful it is to spend time away from your business in the company of other highly successful, inspirational business owners.
To grab your day/night ticket for the main IMPACT event and pay in full click the button below
Bonus Workshop Day with Vance Morris.
On Sunday 2nd April we have a the BONUS day where Vance will break down his customer service blueprint into 7 'Magic Keys'.
 
For serious pet business owners only, this is a smaller-numbers workshop type day where Dom and Vance will spend time ensuring every attendee has an action-plan to take away, so you can immediately implement the customer service blueprint in your own business.
This is a must attend for pet businesses who are serious about scaling up your operation.
All attendees will receive a Disnify workbook/manual, a buffet lunch and refreshments throughout the day.
 

BONUS Day with Vance - £1500 £999

To grab your option three ticket and pay in 3 instalments click the button below
Whole Enchilada Ticket – WARNING Very Limited Spaces (best value ticket)
Ticket Four
Whole Enchilada
*BEST VALUE*
We have a limited number of special-priced 'Whole Enchilada' tickets that get you access to the full IMPACT event, including the bonus 'Disnify Day with Vance'.
 
Limited Spaces Available
A Whole Enchilada ticket includes access to Saturday's Main event, Saturdays Gala Dinner and bed and breakfast at the Grand Hotel, PLUS the Bonus Disnify workshop Day with Vance on Sunday, buffet lunch and refreshments both days.
 

Whole Enchilada Ticket £1999
SPECIAL PBIC Early bird offer just £799

Book Now to avoid missing out on your special priced, whole Enchilada IMPACT ticket.
To grab your whole enchilada ticket and pay in 3 instalments click the button below
Why These Pet Professionals Came To IMPACT 2019?
Carol Clark
Down Dog Training and Behaviour
Adam Delderfield
Delders Dogs
TICKETS
Choose Your IMPACT Adventure
Ticket One Main Event
Fast-Pass Main Event Saturday April 1st
£447
£199
EARLY BIRD SPECIAL
if purchased before 19th June
Welcome pack
5 presentations, including Keynote Speaker Vance Morris 'Magic Keys' presentation, and a Q and A session with the speakers.
An IMPACT 2023 T shirt - Collectors Items (early bird ticket buyers only)
Professional Promotional Photograph opportunity with  Vance Morris and Dom Hodgson
Refreshments all day and a buffet lunch.
Ticket Two
Main Event Day/Night Option
£699
£349
EARLY BIRD SPECIAL
if purchased before 19th June
Includes everything from Ticket One
PLUS – Gala 3 course dinner on Saturday in castle suite.
Ticket to PBIC pet business marketer of the year presentation and awards evening
After dinner entertainment and overnight stay at the venue and breakfast on Sunday
Insert Label Here
Ticket Three
Bonus Workshop Day with Vance Morris April 2nd
£1500
£999
EARLY BIRD SPECIAL
if purchased before 19th June
Disnify workbook/manual
Full workshop day with Vance Morris where he breaks down the 'Seven Magic Keys'
Buffet lunch and refreshments throughout the day
Ticket Four
Whole Enchilada 1st & 2nd April 2023
Including Bonus Workshop Day with Vance Morris
£1999
£799
EARLY BIRD SPECIAL
if purchased before 19th June
Access to the full IMPACT event, including Saturdays Gala Dinner and bed and breakfast at the Grand Hotel
Full workshop day with Vance Morris where he breaks down the 'Seven Magic Keys'
Buffet lunch and refreshments both days
1st - 2nd April 2023
This event comes with a 100% no questions asked money back guarantee.  If you attend IMPACT and don't think it is the best, most valuable pet business marketing event you've ever attended, you just let me know and we will refund your money in full immediately.
Dominic Hodgson 2021