The market was SO buoyant it carried everyone with it.
Now though, things have changed and the pet care industry has entered a new era.
Competition is ever increasing and becoming more sophisticated and savvy with marketing.
Big Box franchises or corporate operators (with deep pockets) are expanding into towns like yours.
Costs continue to rise, staffing challenges increase and margins continue to shrink.
Dog owners are feeling the pinch with the cost of living increase, they are more selective about who they trust with their pets, and every year, it gets harder for ordinary daycares to stand out.
As a result, our industry is splitting into two very different camps.
It DOESN'T work anymore.
By 2030, many of these businesses will be on life-support or have disappeared altogether.
Not because they don't love dogs.
Not because they're bad people.
Because they never adapted when the rules changed.
They're heading towards a Pet Care Extinction Event.
On the other side, there's a smaller, smarter, select group of Pet Business Wizards.
They know that more dogs ISN'T the answer. They know you need a new business model, where personalised pet care and unforgettable canine experiences attract affluent clients who can afford to pay premium prices. These clients have more disposable income and aren't as affected by economic shocks, or cost of living increased that eat into their disposable income.
This new breed of daycare owners are building affluent, attractive pet businesses that attract exactly the clients they want.
They're building exclusive members only facilities that don't rely on part time customers and one-off transactions.
They've attained expert status and positioned themselves as the natural choice for dog owners with deep pockets.
They've embraced automation and ai instead of drowning in admin.
They've developed into the leader their business needs them to be.
Most importantly...
They've designed businesses that create exceptional lives for everyone involved.
A better experience for the dogs.
A better experience for the owners.
A better experience for the team.
And significantly better profits for themselves.
They don't just own a daycare.
They've finally built the business they dreamed of.
WARNING:
Signs you might already be a Pet Care Muggle.
If you think...
- "If I could just fill another five spaces..."
- "We need more enquiries."
- "No one around here will pay premium prices."
- "Facebook isn't working anymore."
- "Nobody wants to work."
- "We just need to get through this month."
- "The economy is the problem."
- "My staff are my biggest problem."
...then there's a very good chance you're trapped inside a Muggle business mindset.
You need (and your business desperately needs) an upgrade.
Quite simply, you're trying to solve 2027 problems with ideas that worked in 2017.
I've spent the last decade inside hundreds of dog daycares across the UK, Europe and North America.
The same questions come up every single time.
How do I charge more?
How do I stop relying on Facebook?
How do I build a team that doesn't depend on me?
How do I make more profit without simply adding more dogs?
IMPACT is where we answer those questions.
Today, Dom works with ambitious dog daycare and pet resort owners across the UK, USA and beyond, helping them increase prices, create new revenue streams, introduce memberships and recurring revenue, remove themselves from day-to-day operations and build seriously profitable businesses.
And that has led to Dom's latest obsession:
Helping pet business owners stop building themselves a job... and start building an Asset Empire.
A business packed with valuable assets — premium services, recurring revenue, proprietary programmes, marketing systems, trained teams, authority and automation — that make it easier to grow, more profitable to own and ultimately more valuable.
Because the goal isn't to own a busier pet business. It's to own a better one. Or two, or more...
The Future Client Factory
How to Build a Magical Puppy Pipeline That Turns One Puppy Enquiry Into a Lifetime of Predictable Revenue
- Your facility feels like controlled chaos instead of calm, purposeful energy.
- You've hit a ceiling — every time you grow revenue, your stress grows with it.
- You're sick of being compared to cheaper, lower-quality competitors.
- You can't find (or keep) good staff — and when you do, they burn out.
- You secretly fear that all this effort isn't building anything sellable.
- You know you need better systems, but you're too busy chasing your tail to build them.
- You want your daycare to be the place in town — the one everyone talks about, not the one that's always "hiring again."
- You love what you do, but you hate how it currently runs.
One that isn't constantly lurching from one crisis to the next.
One that gives you confidence instead of anxiety and sleepless nights.
One that rewards all the years of hard work you've already put in, and a business that increases in value year on year.
One you can genuinely be proud of.
One that's worth something.
Over two days you'll get the exact frameworks, systems and mindset shifts the top 1% of daycare owners are using right now.
What you'll take home;
How to stop waking up every Monday back at zero by building marketing, authority and business assets that keep working—even when you're not.
The exact commercial model for turning a single puppy into years of profitable training, daycare, enrichment, memberships and lifelong loyalty.
Why experience-first businesses outperform, out-price and outgrow businesses built on care alone.
How to build a business that's more profitable, less dependent on you, and worth dramatically more when opportunity comes knocking.
The seven commercial traits that turn ordinary pet businesses into destination businesses clients travel for, talk about and happily pay more to experience.
How to become the recognised expert facility in your market so clients trust you, choose you and recommend you before they ever compare prices.
The Content Multiplier
How to turn one great idea into weeks of authority-building content that attracts clients, builds trust and grows your business.
The Price Immunity Formula
How to become the obvious choice before anyone asks what you charge—and make price almost irrelevant.
The Leadership Factory Framework
How to develop confident leaders who protect your culture, uphold your standards and help your business grow without depending on you.
BEST SELLING AUTHOR.
#1 PET BIZ COACH.
When I'm not traveling between the UK and the USA to bring back worldwide ideas for my events and masterminds, I'm bashing through the broken systems that buy back your life.
I've spent years consulting with serious operators, helping them move from being an isolated 'one-man band' to a calm, powerful executive.
"I've gotten more from this conference than I've gotten from every other one."
"The price was scary in the beginning. In fact, it's the largest amount I've paid to go to a conference. But I've gotten more from this conference than I think I've gotten from every other one. I'm taking a whole lot more away from here than I've ever taken away from anything."
Owner, Holly Crest Bed & Biscuit
Greer, South Carolina
"I was nervous about coming by myself. It has been incredible."
"I was really apprehensive and nervous about coming, especially because I was here by myself. But everyone has been so welcoming. It has given me much more confidence and belief in my own business. I've learned so much, made new friends and come away knowing what I need to focus on next."
Luxury Dog Boarding and Grooming
"It isn't just the speakers. You learn from everyone in the room."
"You get great ideas from Dom, the other speakers and the attendees too. It's the full package. There are so many people in the room who want the same thing as you. I've definitely learned a lot from this IMPACT."
Owner, Pets 2 Impress
Enrichment-Based Daycare and Training
"You leave with clear goals and detailed plans."
"You come away with success stories and things that have worked for similar businesses that you can put into practice in your own. There are clear goals and detailed plans for how you're going to get there. It isn't just, 'Oh, I could try this.'"
Manchester, UK
"I spent the evening developing new services for my business."
A lot of the other conferences I've attended have been much higher-level and more generalised. I wanted specific information, and that's what I received here. I spent the evening in my room working on the new ideas I developed during the event. I already have new service offerings developed and I'm very excited to deploy them in our business."
Owner, Serenity Cat Spa
Parker, Colorado
"People here genuinely want to help each other take action."
"You can't compare the people Dom gets to his events because they're people who genuinely care and want to take action. At other events, people can be suspicious of each other. Here, people couldn't be more open and helpful.'"
Boston, Massachusetts
"IMPACT gave me ideas I could easily take back and implement."
"Coming to IMPACT gave me key ideas and things I could easily take back and implement. If you're looking to laugh, be inspired and leave with actionable items to take back to your business, then you need to come to Dom's summit."
Owner of Two Dog Daycare and Boarding Facilities
You can see it.
You've visited businesses that seem calmer,more profitable, and way better organised.
"How the hell have they managed that?"
Well it ISN'T luck.
And it isn't because they love dogs more than you do.
They simply built a different kind of business.
If you're serious about building a business that's more profitable, more valuable and less dependent on you, then IMPACT 2027 is where it starts.
1st & 2nd February 2027· Enbassy Suites Downtown Orlando
[Insert Price — consider showing an early-bird price + the date it expires, and the regular price beside it]
When they're gone, they're gone.