Welcome to the 'Walk Yourself Wealthy - How to launch and grow a profitable dog walking business' program.
On the Walk Yourself Wealthy course you will learn if you want to have a successful dog walking business its not enough to be just good at 'handling dogs'. You also need to be good at 'marketing' that business.
The pet service industry is booming and the demand for higher end luxury pet products and services has never been higher. Sadly most new pet businesses make the mistake of charging the same as all the other pet businesses in their town, then they wonder why they struggle to stand out from the competition.
I will be sharing the five marketing strategies I have used to transform my little, local dog walking business into the UK's number 1 dog adventure company, Pack Leader Dog Adventures.
Now you can do the same.
You will learn;
- How to Be Premium - Premium pricing your business means you charge the most out of all your competitors. And if you are the best dog walker in town then you should be charging the best prices. I give more examples and strategies to do this on this course.
- How to 'Be Specialised' with your dog walking business. There are lots of ways you can do this, from niching down and only walking a certain kind of dog or changing the offering so the type of dog walk you offer is completely different from everybody else. I explain exactly how you can do that, AND why you should do it too.
- How to Be The Expert! If you are an expert you are paid more money and there is more demand for your services. And if you are an 'expert dog walker' then there will be more demand for your service and you can charge more for your services too. I will show exactly how you can make yourself an 'expert' dog walker .
- How you can use your 'personality' to draw your ideal customers towards you like a magnet. The more you put your personality into your business the quicker you can take people through the 'know, like and trust' process that all prospects have to go through before they become paying customers.
- How to make your dog walking business more desirable so that potential customers are literally begging you to be able to use your services. I will explains how you can make your pet business appear more exclusive (and charge more money) by 'Being Inaccessible'
These marketing secrets turned my little dog walking business in Sunderland into the UK's number-one dog adventure company.
Now YOU can do the same with your dog walking business.
Dominic Hodgson is the world's leading and most controversial marketing expert for pet business owners. His record in helping pet professionals turn around their failing businesses is unmatched in the industry.
Dominic Hodgson 2026