...WITHOUT needing more dogs, more staff or more hours.
"Need more money? Employ more staff."
"Need to grow? Build a bigger facility."
In reality, every one of those decisions increases your costs before it increases your profit, and it's exactly why so many dog daycare owners are working harder than ever while wondering where all the money has gone.
Every extra dog means extra wages, extra cleaning, extra administration, extra risk and extra overhead.
It magnifies it.
You end up doing twice the work, managing twice the chaos and carrying twice the responsibility...
...for a fraction more profit.
In fact, you could already be running the best dog daycare in town and still be losing the financial battle.
- You're pricing your business like a dog lover instead of a CEO.
- You believe "low prices = accessibility" — when really they're training your clients how to treat you.
- You're one silly Facebook-group pricing question away from talking yourself out of the increase you desperately need.
- You've told yourself "I'll wait until after the busy season" every single year.
- You're carrying a hidden tax — every single day you undercharge — and you've never actually calculated it.
None of that gets fixed by simply generating more leads, redesigning your logo or posting more often on Instagram.
It gets fixed by rebuilding the way your business makes money.
Let's get one thing straight.
I'm not saying you don't need marketing.
Of course you do.
Every dog daycare needs a consistent flow of new enquiries to replace the clients who naturally leave each year.
But if your first instinct every time profits are under pressure is to spend more money chasing more dogs...you're focusing on the wrong end of the problem.
Because finding another ten clients is hard.
Helping the hundreds of clients you already have spend a little more, stay a little longer and happily pay premium prices...
That's where the real 'hidden' money is.
And that's what we'll uncover — live, together — over two weeks.
- Imagine paying your team what they're actually worth... without lying awake wondering how you'll afford payroll.
- Imagine finally putting that price increase through... and wondering why you put it off for so long.
- Imagine investing in your facility because you want to... Not because something has broken.
- Imagine attracting the kind of clients who say "yes" to premium services instead of questioning every extra charge.
- Imagine opening your bank account at the end of the month and actually seeing a growing pile of cash left over.
- Imagine taking a proper holiday without wondering how next month's bills are going to get paid.
- Imagine building a business that's worth more every single year...
Instead of one that's simply getting bigger.
That's what a better business model gives you.
Not just more profit...
More options.
More confidence.
More freedom.
Well, that's exactly what we're going to build together over the next two weeks...
Over six intensive live sessions, I'll show you how to unlock hidden revenue, confidently raise your prices, attract affluent dog owners and transform the financial performance of your facility... without adding more dogs, more staff or more hours.
- Are busy, maybe even fully booked — and still not making what they should.
- Know, deep down, it's not a marketing problem.
- Are done second-guessing every decision alone.
- Are willing to make uncomfortable decisions, not just comfortable ones.
- If you want another content calendar or social media hack, this isn't it.
- If you're not willing to actually change how you price and position your business, save your money.
If you want to be told everything's fine, you are doing great, or if you are a sensitive snowflake who can't stand to be told the truth — I'm not your guy.
This is two weeks of real, live, sometimes uncomfortable work. I'll be pulling no punches as I personally help you design a total revenue rebuild!
Don't Take My Word For It...
Listen To Owners Who've Already Increased Their Prices, Boosted Their Profits And Never Looked Back.
These pet business owners have already increased their prices, introduced premium services, uncovered hidden revenue and built businesses that reward them properly for the work they do.
Kyra Madison
Paws at Play, NC
Our pricing was the main thing. We did a substantial price increase.
Our dog numbers are actually down this year, but our revenue is UP.
It's a much better system where we have fewer dogs, but a much higher price and profit."
Kelli & Sam McEntire
Rainier Pet Resort, WA
"We moved to a new facility in December and, with Dom kicking our ass, we doubled daycare prices and tripled the prices of solo care.
Demand is through the roof!"
Kim & Bob Karolides
Butter's House, MA
I am speechless. Thanks again."
Sean Felty
Greenlin Pet Resorts, PA
One of our biggest breakthroughs was implementing a daycare induction programme.
We went from a single-day evaluation to a five-day induction programme, where customers now pay upfront for all five days.
We were hesitant at first, but it's working extremely well. We're still converting around 75% of new customer enquiries, which is well above expectations.
The programme benefits everyone. It's better for the dogs because we have more time to get to know them. It's clearer and more professional for the customer. And it's better for the business because it gives us a higher upfront charge and the opportunity to impress the client from the beginning.
Our second breakthrough was restructuring our activity packages. We added two higher-tier packages and additional add-ons, and customers are loving the opportunity to purchase more for their pets. The changes we've made have created real momentum."
Pete Stevens
K9 Adventures, PawPal UK
We're exclusive because we've got a membership now. We're different from everyone else, we stand out, and more people want to come and use us.
We've grown percentage-wise easily by double from where we were when we first joined Dom's world.In the first year, it paid us back no end. You're mad if you don't do it."
Stefani Cotten
Fairview Boarding, NC
What resonated so much was the idea of putting yourself in that elevated position. We incorporated lodging packages, and one of my clients now upgrades her dogs every time they come.
We're selling more of the luxury package, which I was worried about at first, but it's selling really well. Our VIP package is doing great too.
People are adding extras like crazy. We've introduced scent-space sessions, adventure walks and a bedtime tuck-in service with cuddles, a story and a bedtime cookie.
Everything you said would happen is happening. They're buying all of it, even on top of what they would normally purchase."
- Why having a waiting list isn't the badge of honour you think it is... and is often a warning sign your prices are too low.
- The simple yet devastatingly effective customer appreciation trick that prevents any pricing complaints before you press send on THAT email.
- Why the busiest dog daycare in town is often the poorest. (If it's you then your business needs urgent action before it has a heart attack!)
- How letting one noisy (PITA) client dictate your pricing decisions can cost you a six-figure fortune over the lifetime of your business...
- Why some of the highest-rated dog daycares on Google also have the biggest cash-flow problems.
- Why playing it 'safe' with a $3 price increase is the most dangerous thing you can do (and the fastest ways to stay fully booked... and fully broke).
- The "Deluxe Effect"- Why affluent dog owners almost always gravitate towards the premium option (and how to use it to increase profits by 20% or more).
- How losing ten clients can 10 X your profits (and could be the smartest business move you EVER make)
- Why every month you delay increasing prices quietly steals thousands from your future bank.
- The weird thing affluent dog owners notice within 30 seconds of visiting your website.
- Why your best clients are secretly hoping you'll put your prices up. (Because low prices don't just attract PITA bargain hunters... they also push your premium clients towards your competitors.)
- Why copying your competitor's prices puts you at an immediate disadvantage – and what to do instead.
- The potentially fatal mistake almost every pet resort owner makes by asking for pricing advice in Facebook groups.
- How adding one "crazy expensive" VIP package will boost sales of all your other services (even if you NEVER sell a VIP package...)
Others have multiple locations, hundreds of dogs and teams of more than a hundred people. On the surface they all looked completely different, but behind the scenes, they were making exactly the same mistakes.
They were trying to solve profit problems by finding more and more dogs.
They were copying competitors silly low prices instead of leading the market.
They were working harder every year for smaller rewards.
You don't need to do that. You deserve more!
Profit improved. Cash flow improved. Staff stayed longer. Clients bought more. The business became calmer, stronger and considerably more valuable.
That's why I'm so confident about what I'm about to teach you.
"We'll increase prices after summer."
"We just need more dogs."
"We're busy, but...not making enough money"
You could have built a business that finally pays you what it's worth.
The only difference between those two futures...
...is the decisions you make over the next two weeks.
In other words,...we're doing a lot more than just increasing your prices.
We're rebuilding the financial engine of your business.
Module Two: Attract Better Clients (Not Just More Clients)
I'll show you why people happily pay premium prices every single day, how world-class businesses make higher prices feel obvious rather than outrageous, and how to use my E-Ticket Effect to create an experience your competitors simply can't match.
Most importantly, you'll finally give clients a compelling reason to happily pay more by learning how to communicate your value more effectively. I'll even give you a library of proven promotions, marketing campaigns, email templates and sales scripts you can plug straight into your business to create an immediate surge in enquiries, bookings and cash flow.
For many owners, this session alone will be worth the investment. I'll help you uncover the hidden revenue opportunities already sitting inside your business using my Hidden Money Map, showing you how premium businesses increase average customer spend through memberships, upsells, premium enrichment and value-added services—without needing another hundred dogs through the door. You'll discover money hiding in plain sight.
I'll share proven price announcement templates, staff scripts and a clear implementation plan, so you can finally stop letting fear dictate what your business is worth.
It's just the beginning.
In our final session I'll show you how premium businesses keep getting stronger, more profitable and more valuable every single year by continually adding business assets that justify higher prices, elevate your status and make your business almost impossible to compare with.
We'll look at everything from authority-building marketing and lead magnets to newsletters, PR, premium services, memorable customer experiences and other profit-producing assets that strengthen your reputation, increase client loyalty and keep you climbing the Premium Pricing Ladder year after year.
Tim Jackson
Pets2Impress, UK
With the right pricing structure, reduced memberships and upsells, I've got money to spend on the kids and money to reinvest in the business.
For the first time in a long time, I feel really positive about the future.
I would definitely recommend Dom's coaching if you want to move your business forward, have more time to yourself and put more money in the bank."
Amy Hillis
Social Pet Hotel & Daycare, NC
We were trying to decide whether we should introduce different enrichment activities or make a price adjustment.
This Bootcamp showed me that it's a combination of both: offering clients different options while also making sure we are priced correctly.
I now have tangible ideas I can take back to the business. Before, I was struggling to figure out what might work.
Now, I have a much clearer idea of the strategies that can take us to the next level."
Nicola Davies
The Puppy Nanny, UK
But Dom said, 'Go for it. Raise your prices. Do it now.'
Without that push, I wouldn't have registered for VAT. I was too scared.
I may have lost a few clients, but I gained more than enough to make up for it.
Now I don't have a ceiling on growth. I can scale as much as I want.
Having someone in my corner, backing me and giving me permission to go for it, has made all the difference."."
Charles Countryman
Owner, K9 Culture, Texas' Largest Board and Train Facility
He gave us great ideas for crafting the right programme, tweaking it, refining it and finally implementing it.
The new high-ticket offer is priced 2.5 times higher than our average training programmes.
We enrolled our first client within two weeks of rolling out the final programme."
Emily Bowcher
Bow-Wow Dog Adventures, UK
Even though we had to change direction halfway through the last 90 days, I've achieved some brilliant things.
I've been granted planning permission for my upcoming dog field, the Bow Wow Adventure Playground, and I'm making an average of £150 more per week than I was 90 days ago.
I now have a more affluent client base who appreciate what I do, understand where I'm taking the business and genuinely support it."
Sara Barnes
Who Let's Your Dog Out, UK
Our profit margins are sitting at around 45–50%, which is almost unheard of in many businesses.
they push premium clients straight to your competitors.)
