And then 2020, the pandemic hit. And so I'll not lie, initially I was like, "Oh, shit. I don't know what's going to happen here." But I had Dom right by me side the whole way. And I'd say I made a hell of a lot more money during the pandemic than I ever imagined I would. And as a result, I got a hell of a lot of clients from it as well too. A lot of people had signed up the daycare. A lot of people had signed up to our puppy schools!
But we as trainers, as business owners, we had to kind of do the best we could in the situation. And I moved all of our puppy school online. And we had all the advantages. And we spun it around, and there was a hell of a lot of advantages for it as well too.
I remember we did a week's challenge. And then I sent an email out with an early bird special. And the spaces just went really, really quickly. So I had an early bird special. The cutoff date was this particular date. And the spaces went really, really quickly. And then the early bird was kind of half price to what the full price would be. And I remember after again, listening to the advice Dom gave. Once the early bird was finished, I thought, "Fuck it. I'm still going to try and sell some more spaces." So I literally just sent emails out every single day with different stories. And then getting them in to try and sign up to the puppy school.
And as a result, I had a few extra signup at the higher price package as well too. Initially I kind of thought, "No one's going to sign up after the early bird." But I thought, "Well, you know what? I'm stuck at home. I've got nothing to lose. I may as well keep trying to push it."
Dom: Dom's doing it. I'll do it.
Dom: We've always got to be testing and tweaking, and trying new things in a market. And so the membership, we talked about the membership there. Just very quickly for everybody. When Tim was full, you were keen to do a membership and we figured it out together, didn't we? And now people have to be a member of, I think we're almost getting the point where it's going to be a membership only anyway. Then they get a load of member benefits. This benefits them, because then know they got their place locked in. They get all these other advantages. Benefits Tim massively, because they're paying him a chunk of change. Which helps pay for all the marketing or everything else. And it's the bedrock for everything else that happens in the business, isn't it? And yeah, it's magic, isn't it? If you think about what you've achieved in two years.
Tim: Amazing. I don't think I could imagine two years ago being where I am now. The stress I had. I mean, that's why I've got no hair. But that's caused by a lot of the stress that I did have. Countless nights with not getting enough sleep, not having any money in the account. Really, really struggling.
Dom: And you would recommend the coaching programme?
Tim: I would definitely, definitely, definitely recommend the coaching programme.
Dom: For daycare owners?
Tim: For daycare owners. So we do training as well. So anyone that does dog training. We did used to do dog walking. And you helped us a little bit with that, but it was kind of a service that I didn't really want moving forward as with.
Dom: Tim. Brilliant. I'm so proud of you, buddy. And thanks so much for the recommendation, and for coming and telling your story. Where can people go to find out more about you?
Tim: You go to our website, www.pets2impress.com. You'll find all the information you need.
Dom: Fantastic. And we forgot to mention Tim also wrote three books over the years. He's now a published author. So you'll find out more about his books and everything there. But if you run a daycare, and you're constantly worried about increasing prices. If you haven't got any upsells in place, if you're thinking about introducing a membership. Any of the things that Tim's talked about, really. And then we can help you inside of the Diamond private coaching programme. Just click on one of the links below to find out more. You can apply. If I think we're a good fit, then we'll get on the phone. And yeah, hopefully you could be sitting here telling your story of success same as Tim has. Tim, well done, buddy. I'm so proud of you. And congratulations again, live on camera, for the recent birth of your 14th child. No, your fourth. Your fourth child.
Tim: That's four that I know about.
Dom: And on that note, we'll finish it there. Click on the link below, guys, to find out more about the coaching programme. Thanks, Tim. All the best.