Enrichment University – Dog Daycare Success Systems
Are you frustrated by unruly dogs, unmotivated staff, and clients who don't see the value of your services??
Do you recognise that embracing an enrichment model is the future, but you feel held back by unengaged employees, confused clients and you don't know what to offer or what to charge?
Have you tried other programs but found them stale, outdated, and lacking the cutting edge sales and marketing tools you need to stand out from the competition?
If so, you're not alone.
Meet Tim Jackson
Owner of Pets 2 Impress
Just a few years ago, Tim was in a bad place with his business. He was feeling overwhelmed, undervalued and stressed because his daycare wasn't standing out, his staff weren't motivated, and his profits were quickly getting eaten up by rising operational costs.
"I was working seven days a week, struggling to find time for myself or my family," Tim recalls.
"Even though I had a team in place, I felt like all I did was put out fires every day. Our services were good, but not remarkable—and my clients didn't fully see the value in what we offered."
Sound familiar?
Tim tried discounting prices to get new clients through the door, he promoted services on Facebook, ran Google ads but nothing worked because he had a BAD business model and a messy marketing plan.
The only way to solve these problems was to provide a premium experience for his clients and their dogs through Enrichment.
This attracted the affluent clients Tim was looking for. Clients who became raving fans who helped spread the word about Tims amazing services.
Enrichment IS the future of pet care, and those not offering a customized, dog-centric, enrichment-based program for the dogs in their care, will get left behind.
You need a modern, science based approach to daycare that unleashes your staffs creativity, unlocks hidden profit opportunities, and elevates your service so your business positively impacts your local canine community.
Look no further because enrolment is now open for the hottest, most innovative program in the pet industry.
Welcome to Enrich University!
Enrich University is a 90 day transformational online program that ensures you have engaged dogs, enthused staff members, and an excited client base.
Enrich U enables you to;
- Personailze each dog's experience with a fully customizable K9 Enrichment Curriculum tailored specifically for your facility, designed to captivate dogs and keep clients booking over and over.
- Easily attract more affluent clients by transforming basic services into unforgettable experiences that not only engage dogs but create memories for your clients—watch how fast they spread the word!
- Increase your rates so you make more money with fewer dogs. Our Done-For-You marketing system is so 'plug-and-play' easy it feels like cheating. This will turn your enrichment programs into cash-generating machines.
- Take more time off and empower your employees to fulfil a structured highly profitable Enrichment program.
- Spend less time and money on marketing. Our proven strategies will massively increase client loyalty—you'll have clients raving about your daycare like it's Disneyland for dogs.
- Avoid the feast and famine with innovative promotional ideas to keep your daycare buzzing with excitement and booked out months in advance—clients will be scrambling to get in.
This is something Tim experienced first hand; "I had tried everything from cutting costs to implementing new activities, but nothing was sticking."
"It wasn't until I connected with Dom and implemented the core principles of what became Enrichment University that I understood what we were missing—a water-tight system that actually worked."
Tim quickly saw the value of adding a structured experience filled enrichment program for the dogs in his care.
"We went from just 'watching' dogs to enriching their lives every day. Dogs were more engaged, and my clients started seeing us in a completely different light. They loved knowing their pets were being stimulated and cared for in a deeper way."
Sound good?
Here's exactly how Enrichment University will transform your business in a big way:
Enrich U - Your First Semester
Week 1 – Enrichment 101: What is enrichment? The 5 pillars of enrichment explained. Benefits of enrichment for the dogs, integrating enrichment into daily routines, and ways to measure and evaluate enrichment success. We'll also cover how to get staff buy-in and share a proven plan to start communicating your upcoming enrichment program to your clients.
Week 2 – Mission E.N.R.I.C.H. Plugging our unique Enrich U Signature System into your facility: You'll discover the roadmap that will guide your enrichment rollout, and help get client buy-in for your new enrichment program.
E - Experiential
N - Nurturing
R - Relationship Building
I - Interactive Play
C - Customized Curriculum
H - Honour the Dog
N - Nurturing
R - Relationship Building
I - Interactive Play
C - Customized Curriculum
H - Honour the Dog
BONUS: Week 2 also includes Enrich U FAST-START! Discover Ten easy to implement Enrichment activities you can start offering your clients this week.
Week 3 – Enrichment Provision: How to use toys, food, games, activities and your centres infrastructure to provide mental stimulation for all dogs in your daycare. We'll also lay out how you can create a multi-sensory experience so each dog can engage physically, mentally and emotionally.
BONUS: Week 3 – Tour with Tim. Tim will demonstrate the provision he has in place at his own facility.
Week 4 – 'The K9 Enrichment Audit' how to turn daycare evaluations into a profitable enrichment induction program that provides a personalised experience for each dog and makes every client feel special. We'll also share how staff can administer the enrichment audit, which helps staff to bond with the dogs and increases their understanding of each dogs personal preferences.
Week 5 – Enrich U Scent Space 101 – Building your room of requirement and five sensing the experience.
How to create an exciting, ever changing scent space in your facility that provides a private place for dogs to enjoy fun, educational, working, training and desensitisation activities. We'll also share how scent work isn't just for problem-solving but can also help with behavioral modification and calming, very useful to help provide an enriching experience for dogs that struggle with group play
Week 6 – Enrich U's Scent Space Curriculum
Your scent space is one of the most powerful tools in your enrichment arsenal, and this week we're diving into how to maximize its potential. Discover how to train your staff to run a variety of engaging scent-based activities that will keep dogs coming back for more.
- Master the Five Signature Scent Space Routines: We'll teach you the five famous Enrich U Scent Space routines—step-by-step structured activities that dogs love. These will include games that range from problem-solving challenges to calming scent immersion.
- Introduce Dogs to Scent Work: Whether a dog is new to enrichment or a seasoned pro, we'll show you how to introduce them to scent work in a way that's engaging, accessible, and fun. Create a smooth onboarding process that sets dogs up for long-term success in the scent space.
- Gamify Your Scent Space: Keep the space fresh and exciting by learning how to gamify scent activities. From treasure hunts to mystery trails, your scent space will always feel like a new adventure, ensuring repeat visits from enthusiastic dogs and their owners.
- Staff Training for Success: Equip your team with the skills to guide dogs through the scent space. They'll learn how to keep dogs focused and entertained while adjusting activities for different energy levels and temperaments.
Week 7 – Personalized K9 Enrichment Program
No two dogs are the same, and your enrichment program shouldn't treat them that way. In Week 7, we'll teach you how to design an enrichment program that is fully customized to each dog's unique personality, behavior, and energy levels.
- Understanding Personality Types: We'll show you how to identify key personality traits in dogs and use those traits to create enriching experiences that keep them stimulated and happy.
- Tailored Activities for Individual Needs: Learn how to match dogs to specific enrichment activities that cater to their behavioral needs—whether it's calming enrichment for anxious dogs or high-energy challenges for active pups.
- Tracking Progress and Adjusting Programs: Discover how to track each dog's engagement and development over time, adjusting their enrichment plan as they grow and evolve. This keeps both dogs and clients coming back for more.
Week 8 – Advanced Staff Training & Leadership in Enrichment
Your staff is the backbone of your enrichment program. This week focuses on empowering your team to become enrichment experts who take ownership of the program, ensuring long-term success and client satisfaction.
- Foster a Culture of Creativity and Problem-Solving: Empower your staff to think outside the box and adapt enrichment activities on the fly, ensuring every dog is engaged, even when unexpected challenges arise.
- Engage and Empower Staff to Take Ownership: Train your staff to not just participate but to lead enrichment sessions. When your team feels like they own the process, their enthusiasm will shine through to both dogs and clients.
- Develop Leadership Skills: Build leadership within your team, ensuring that staff members feel confident managing enrichment programs on their own, which guarantees sustainability even when you're not around. Leadership means your team will consistently push for improvement and creativity.
- Create Incentives for Staff Participation: Offer fun and motivating ways for staff to bring their own ideas to the table. Whether it's a suggestion box for new enrichment ideas or friendly competitions for "Best New Activity," keep your staff engaged and eager to innovate.
Week 9 – The Local Leader Blueprint: Establishing Your Business as Enrichment Experts and Innovators.
Ordinary pet businesses have customers and clients. Extraodinary pet businesses have fans, followers, advocates and brand ambassadors - clients who champion your services like they're part of the family. If you want to be seen, known and revered at premium, expert pet care facility in your town? In this module we'll show you how to turn clients into human billboards that advertise your services all over town.
We'll share the secret strategy that puts you at the white-hot centre of influence in your community. This includes organising social events and activities, engaging with pet charities and networking with other local pet businesses, and leveraging social media so you build a community of dog lovers who see you as a leader.
Week 10 – Seasonal and Themed Offerings
Enrichment doesn't have to be the same every day. In Week 10, we'll show you how to build year-round excitement by offering themed, time-limited enrichment experiences that captivate your clients and keep them coming back.
- Create a Year-Long Calendar of Themed Events: From Pirate Adventures to Halloween Howl-o-Ween, we'll help you design themed events that build excitement and fill your daycare's schedule.
- Engage Clients with Seasonal Promotions: Learn how to promote these themed weeks through social media, email campaigns, and in-facility advertising. Watch as your clients book out their dogs for every seasonal event.
- Make Every Theme an Experience: Move beyond standard enrichment by turning your daycare into an immersive experience. We'll show you how to decorate your facility, craft storylines for dogs, and provide multi-sensory activities that turn each week into an adventure.
- Incorporate Client Involvement: Get your clients involved in the themes by encouraging costumes, special toys, or themed treats. The more your clients participate, the more invested they'll be in your daycare.
Week 11 – Packaging and Promoting and Pricing Your Enrichments Plan
How to position enrichment services as premium offerings that provide additional value for dogs and owners. Enrichments are invisible unless you can sell the benefits. In week 11 we'll show you how to structure a sales and marketing multi-media, multi-step plan that you, or your marketing manager can implement.
- Discover how to price your services to maximize profit.
- Learn how to build packages that encourage repeat business.
- Create irresistible offers that highlight the unique value of your enrichment services, driving new sign-ups and long-term client loyalty.
Week 12 – Graduation
This is the week where everything comes together! You'll have successfully launched your enrichment program, have a profitable scent space up and running, have assessed current clients dogs, and have your team bought into a solid blueprint for the future of your enrichment based business.
We'll celebrate your achievements with an Official Enrich University Certification.
An 'Enrich U' Graduation Badge you can put on your website.
You'll also be enrolled in our exclusive Enrich U Alumni Club, an exclusive network where you'll get ongoing support, get to take part in competitions and collaborations with other Enrich U Alumni.
Enrich U Allumni automatically get enrolled in our monthly Enrich U Pioneers Program, where you'll get access to monthly themed 'plug-in' promotional program.
Our Pioneers Program Members also get access to on-going CEU educations, be part of a community of forward thinking day care owners, and an opportunity to win awards.
The Result?
After Tim applied what he learned, Pets 2 Impress is at a stage where he has to turn clients away because they're fully booked. He's no longer working seven days a week and feels optimistic about the future.
"We're booked out, our clients rave about us, and I'm finally able to enjoy my life outside of work," Tim says. "Enrichment University is the best thing you can do for your business."
But don't just take Tim's word for it, here are what some other dog daycare owners are saying about working with Dom
Allison Jacobs
CEO Scout's Honor Pet Resort, MI
"Dom is blunt and objective and he isn't afraid to tell me when I'm wrong.
The more successful Scout's Honor
gets, the harder it is to find someone who will push back on things I think to be true.
gets, the harder it is to find someone who will push back on things I think to be true.
I have been more productive in my new role in the past 30 days than I have since August.
If you own a pet care
business and you are struggling to transition from being a manager to to being your companies leader then look no further,
Dom is your man"
Sean Felty
Greenlin Pets Resort, PA
"Before working with Dom we had trouble figuring out exactly what changes we wanted to make. We were often
in the "idea" phase, but we were also in a second- guessing phase.
We were having trouble getting to the action phase.
We have found Dom's Accelerator program to be everything that was promised. We hit the ground running right
away, and we've made more positive changes in our business in the last few months than I can ever remember
making before in such a short time.
Dom's expertise has delivered tangible results. His approach not only holds us accountable but also ensures
continuous improvement and growth. He's helping us to make changes that both increase our revenue and improve
our services, and engaging with Dom is a decision that has propelled our business forward"
in the "idea" phase, but we were also in a second- guessing phase.
We were having trouble getting to the action phase.
We have found Dom's Accelerator program to be everything that was promised. We hit the ground running right
away, and we've made more positive changes in our business in the last few months than I can ever remember
making before in such a short time.
Dom's expertise has delivered tangible results. His approach not only holds us accountable but also ensures
continuous improvement and growth. He's helping us to make changes that both increase our revenue and improve
our services, and engaging with Dom is a decision that has propelled our business forward"
Kelli McEntire
Rainier Dog Resort & Spa WA
"Big Fan of the Scent Space module and we have just launched ours!
If you did not participate in the Enrich U program you definitely need to! Such a fun thing to add to our daycare.
I'm fired up!
A good kick in the shorts is just what I need to level up.
Thanks Dom!"
Dirk Broersma
A Walk in the Park, OH
"We have been playing with and creating enrichment experiences for the dogs for a number of years now, so we have developed some expertise doing this, but what we are really getting out of taking part first in the enrichment summit and then EnrichmentU is how to market and sell these services.
We were offering a lot of things for free, which doesn't pay the bills and with the rise in labor cost and soaring inflation we were really hurting, so this program not only inspires us, but it is a lifesaver!
We are so happy we joined!"
Michelle Sarwas
Bark Avenue Daycamp, IL
"We've been working on ways to set ourselves apart from the competition. Working with Dom and Tim was just what we needed!
Going into it, I had no idea what a sent space was but I was sure to find out. Not only did I learn what it was, but I learned how to sell it, how to market it and how to keep my clients coming back for more.
I also learned how to get my staff really excited about it so that they sold it to my clients also to ensure be that my clients wanted to repeatedly buy it and understand why it is so great for their dogs.
My staff enjoys doing it and that's an added perk that I never expected. Building our scent space took just a week or so and was easy on the budget since Tim showed us how we can easily repurpose things we already had and fill in with some new things if we wanted. We launched it the following week. We had our first sale 24 hours after the launch and in our first week we sold four sessions! We're thrilled and we can't thank Dom and Tim enough. This will be a staple in our business!!"
Jodie Wang
Real World Canines, NV
'The course has been amazing. The knowledge and experience of Tim and Dom are unparalleled.
In addition to giving us the information, they have also provided resources that we can use for our own customers, in our own daycare.
I have no shortage of ideas, strategies, or materials to not only implement the activities, but also to sell them to customers and staff.
I cannot recommend Enrich University highly enough!"
Is Enrich U Right For You?
- Worried that your clients aren't seeing the value in what you're offering? We'll show you exactly how to turn enrichment services into something irresistible—clients will wonder how they ever lived without it.
- Feeling like your daycare is blending in with the competition? We'll teach you how to make your services stand out with personalized, dog-centric experiences that clients will rave about.
- Struggling with unmotivated staff? We'll help you turn your team into passionate enrichment experts who are as invested in your business as you are—creating happier dogs and more loyal clients.
- Unsure of how to price your services or position enrichment as premium? We'll give you the pricing strategies that get clients excited to pay for the enrichment experience their dogs deserve.
- Overwhelmed by marketing? Our Done-For-You marketing system is plug-and-play—designed to help you fill your daycare with dogs and keep them coming back, without needing to be a marketing expert.
- Feel like your business is stagnating? Enrich U is designed to spark growth, give your offerings a fresh spin, and inject new life into your business—watch your bookings and revenue soar.
If you answered 'YES!' to any of those questions then Enrich U is the answer to your pet care prayers...
Meet Your Faculty
Dom Hodgson
Dom is better known as The Pet Biz Wiz, and he has helped thousands pet care
business owners transform their businesses.
business owners transform their businesses.
Dom Hodgson revolutionised the dog
walking industry with the pioneering
introduction of dog adventures with his first
business back in 2011.
walking industry with the pioneering
introduction of dog adventures with his first
business back in 2011.
Dom has written 8 books, is a keynote
speaker at pet care industry events, and he
now coaches and consults with thousands of
dog daycare owners all over the world, who
he helps create innovative services, and
implement marketing systems that enable
them to stand out from the ever growing
competition.
speaker at pet care industry events, and he
now coaches and consults with thousands of
dog daycare owners all over the world, who
he helps create innovative services, and
implement marketing systems that enable
them to stand out from the ever growing
competition.
Tim Jackson
Tim Jackson is a Veterinary Nurse, Canine Behaviourist, and Author with over 16 years experience running pet care businesses.
Tim currently runs an award-winning, members-only daycare in the North East of England, where enrichment is at the heart of everything he does. Through trailing and testing, Tim Jackson has successfully integrated a full enrichment and wellness program into the daily routine of his facility, putting it the core of his operations.
His award-winning approach has been recognized for its effectiveness in improving the lives of the dogs he cares for. He has seen firsthand how enrichment can transform a dog's behaviour, reduce stress, engage staff members, and enhance the dog's life, his daycare and his profit margin.
Special Founders Offer
Special 'One-Time' Enrich U Founders Offer
As a Special Bonus For our First Enrolment Group we are also Including Immediate Access to THREE Amazing Bonuses:
BONUS #1: 30 minute 'Scent Space Survey' and 'Enrichment Audit' call with Tim where he will do a virtual tour of your facility and give you a personal enrichment roll out plan: Value $397
AMAZING BONUS #2: How to Disnify Your Pet Business Intensive Bootcamp VALUE $397
Want to be the standout pet business in your town, who is known as the 'Disney' standard doggy daycare? This program will show you how. Covering 'The Experience Audit', Pricing for Profit and Promotional Magic, and how to create Marketing that Moves your clients, this training also comes with exclusive trainings from a Disney customer service expert and a Disney imagineer...
AMAZING BONUS #3: Doggy Daycare Scent Space Secrets VALUE: $197
Ready to Transform Your Daycare?
Sign Up Today and Get Started!
Standard Enrich University Program
$997
EXCLUSIVE OFFER
12 Modules of Complete Enrich University Curriculum
BONUS #1: 30 minute 'Scent Space Survey' and 'Enrichment Audit' call with Tim where he will do a virtual tour of your facility and give you a personal enrichment roll out plan: Value $397
AMAZING BONUS #2: How to Disnify Your Pet Business Intensive Bootcamp VALUE $397
AMAZING BONUS #3: Doggy Daycare Scent Space Secrets VALUE: $197
Now, I know this is a lot to take in all in one go. You probably feel a little bit bamboozled by the facts and figures, but once again Tim can relate.
"It's a lot to think about at the start. I myself was in a position where I'd just had to let two members of staff leave and I had to take on a second job just to be able to support my family. It was a really tough time.
"It's a lot to think about at the start. I myself was in a position where I'd just had to let two members of staff leave and I had to take on a second job just to be able to support my family. It was a really tough time.
I ultimately made the decision to dive head first in to Dom's world and since then I've became a published author, been covered countless times by the local media, and turned myself into a local celebrity. Don't get me wrong, it wasn't easy...
But that's the beauty of Enrichment University. For you, it is easy. Over the last five years of working together, me and Dom have made all the mistakes so you don't have to. Everything we teach in Enrich U is tried-and-tested, fool-proof business perfection."
Still unsure? It might surprise you to hear that it wasn't a no-brainer for Tim either...
"I often think back to when I made the choice to join Dom's world, I remember thinking, 'What if this doesn't work? What if I just waste more time and money?'" He recalls. "But then I asked myself—What if it does work? What if this is the turning point I've been waiting for?"
That was Tim's sliding doors moment—the decision to keep doing what he had always done, struggling day in and day out with no real change... or to take the leap, invest in himself and his business, and give Enrichment University a chance.
Ultimately, he made the choice to join Enrich U, and put experience and enrichment at the heart of his business.
"And thank God I did," Tim says. "In a matter of weeks, everything turned around. My daycare was finally living up to its potential. My staff were more motivated, and our clients couldn't stop championing the changes."
Now, It's Your Turn.
You can continue with the same methods that have gotten you this far—working harder than ever but still struggling to get the results you want. Or you can make the choice to invest in your future and your business, and experience the transformation that comes with Enrichment University.
What will you choose?
Our 30-Day No-Risk Guarantee
We're so confident that Enrich University will transform your dog daycare business that we're offering a 30-Day No-Risk, Money-Back Guarantee.
We're so confident that Enrich University will transform your dog daycare business that we're offering a 30-Day No-Risk, Money-Back Guarantee.
Sign up today, and if within the first 30 days you don't think this is the most valuable program you've ever been a part of, aren't blown away by the content, or feel like this program isn't for you, just let us know. We'll give you 100% of your money back—no questions asked.
We believe in the power of enrichment to revolutionize your daycare, and we want you to feel completely confident in your decision. You have nothing to lose—except bored dogs, disengaged staff, and a stagnant business.
Try Enrich U risk-free for 30 days. If it's not the game-changer you were hoping for, we'll refund you. No hassle, no hoops to jump through.
In the unlikely event that you would like a refund please email Beth on [email protected] within 30 days of purchasing.
Dominic Hodgson 2026