THE ONLY BUSINESS TRANSFORMATION PROGRAM FOR AMBITIOUS DOG DAYCARE AND PET RESORT OWNERS
Stop Being the 'Best Kept Secret' in Your Town and Become the #1 Feared and Revered Pet Business Authority.
Whether you've been open for 2 years or 20, if you don't have a proven, repeatable, automated marketing engine, you don't have a business... you have a high-stress job.
 
I work with the winners who are tired of mediocrity and ready to be feared and revered as the #1 leader in their city.
Get on the waitlist for my 12-month implementation program and let's start installing the assets that buy back your life.
DOMINIC HODGSON
#1 PET BIZ COACH
90% of Dog Daycare and Pet Resort Owners Are One Sick-Day Away From Total Collapse Because They Scale Chaos Instead Of Assets
Everyone tells you that if you love dogs enough, the money will follow. That's total nonsense.

Passion doesn't pay for the 4:00 AM emergency vet bills or the staff members who treat your facility like a social club.

I see the same thing everywhere: talented operators who are "full to capacity" but still can't afford a proper holiday because they're too busy playing chief firefighter.
 
You're trading your sanity for pennies, hoping that if you just work harder, the chaos will eventually stop.
 
It won't. Not until you strip your business down to the chassis and rebuild it.
As The Owner Who Is Responsible For Every Barking Dog In The Yard And Every Paycheck On The Desk, You Know The Truth:
A Solid Facility And A Love For Dogs Is Just The Entry Fee For This Game.
But right now, you aren't building a business; you're managing a life raft that is slowly taking on water. You're working 18-hour days, hiding behind a pylon-high stack of paperwork, and acting like a coward when it comes to your own pricing.

You honestly don't know if your business has what it takes to let you actually turn off your phone.

Even though you've attended the 500-person industry seminars and listened to the gurus tell you to just post more on social media.
 
You still feel like you're duct-taping your marketing together, pulling a random idea from here and a basic template from there.
 
Most of it is just guru waffle. It's rubbish advice that worked ten years ago but leaves you treading water today. It's not a coherent process; it's a recipe for burnout.
THE THING IS:
You Can't Build A Skyscraper On A Swamp.
You Can't Learn How To Run A Super-Profitable Operation From A Fluffy-Bunny Blog Post Or A Soft Industry Seminar.
That's because:
You don't just hustle your way to a destination resort.
You don't just hard-work your way to a Disney-style daycare.
You INSTALL the system for it.
That's where I come in.
I've Spent Over A Decade In The Trenches Helping 2,578+ Facility Owners Double Their Revenue.
Here Is What Happens When Serious Operators
Stop Guessing And Start Executing.
Here is what other dog daycare owners are saying about working with Dom...
Allison Jacobs
CEO Scout's Honor Pet Resort, MI
"Dom Hodgson is the best executive coach in our Industry! Dom is blunt and objective and he isn't afraid to tell me when I'm wrong.
 

The more successful Scout's Honor
gets, the harder it is to find someone who will push back on things I think to be true. I have been more productive in my new role in the past 30 days than I have since August.

If you own a pet care
business and you are struggling to transition from being a manager to to being your companies leader then look no further,
Dom is your man"

Pete Stevens
K9 Adventures, Pawpal, UK

"We were probably just a mediocre dog daycare, probably treading water, not really growing, not developing, not becoming something it truly could become. We were steady, not really improving on numbers, didn't know about marketing, didn't understand it. I would say something that held us back was probably overthinking it and not joining when we should have done it straight away.

Profit-wise is tenfold. Just some of the things we implemented—membership—it's £60,000 a year! We're exclusive because we've got a membership now and we are different to everyone else; we stand out now and more people just want to come and use us . We've grown percentage-wise easily by double—easily double the size of what we were when we first joined Dom's world to what we are now.

In the first year it paid us back no end. You're mad if you don't do it."

Sean Felty
Greenlin Pets Resort, PA
"Before working with Dom we had trouble figuring out exactly what changes we wanted to make. We were often in the "idea" phase, but we were also in a second- guessing phase.

We were having trouble getting to the action phase.
We have found Dom's Accelerator program to be everything that was promised. We hit the ground running right away, and we've made more positive changes in our business in the last few months than I can ever remember making before in such a short time.

Dom's expertise has delivered tangible results. His approach not only holds us accountable but also ensures continuous improvement and growth. He's helping us to make changes that both increase our revenue and improveour services, and engaging with Dom is a decision that has propelled our business forward"
The Simple 3-Step Implementation Path
to Scale Your Facility Without Snapping.
Step 1: Claim Your Spot On The DDSA Waitlist
Enrollment for the Dog Daycare Success Academy is currently closed, but the waitlist is open for our next intake at the end of May.
 
By jumping on the list now, you're claiming your place in an international hive-mind of worldwide winners who are as intense about growth as you are.
Step 2: Execute Your Full Business and Life Audit
Once you're in, we don't just throw spaghetti at the wall to see what sticks.
 
We start with a deep-dive audit to find the hidden money sitting on your table right now.
 
I'll help you identify exactly where your leaky bucket is draining your profit—whether it's tadpole staff who won't take ownership or commodity pricing that's killing your margins.
Step 3: Deploy the Infrastructure-First Method
Start attending my weekly asset-building training and Q&A sessions, where we install one high-value business engine every single month.
 
IF YOU'RE COMPETING ON PRICE, YOU'VE ALREADY LOST
Subscribe to the Top Dog Top Dollar Dispatch for Unfiltered Weekly Intel on What is Working Right Now to Command Top Dollar for Your Pet Services.
The pet industry is full of people racing to be the cheapest. It's a race you don't want to win.
To earn Top Dollar, you must provide a Top Dog experience. But most owners are too busy scrubbing floors and answering phones in their pile-em-high 'warehouse' style facility to actually build one.
Since 2011, I've helped 2,587+ owners escape the low-price, "commodity trap" business model, and build a premium priced, 'Disnified' dog daycare experience that attracts affluent pet parents who want - and are prepared to pay top dollar - for the best pet care in town. This shift enables you to be more impactful in your community and make more money.
Every Sunday, I deliver a raw, no-BS report on the unfiltered marketing and operational shifts required to command premium prices even when the market is shaky. From predictive industry trends to battle-tested war stories, this is your weekly blueprint for turning a busy facility into a high-profit legacy asset.
 
CLAIM YOUR FREE ETHICAL BRIBE:
The Disnify Your Business Blueprint
 
The Top Dog Top Dollar newsletter is your weekly dose of reality, but I know you're hungry for change now. That's why I'm giving you my Disney-inspired blueprint the second you sign up.
 
You don't need to wait for Sunday to start acting like the best pet business in town. You can start "Imagineering" a more profitable, less stressful facility the moment you hit download.
The Market Moves Fast. Don't Get Left Behind.
The Dispatch is free. The competitive advantage is priceless.
Hi, I am Dom Hodgson.
FOUNDER OF THE PET BUSINESS INNER CIRCLE AND DOG DAYCARE SUCCESS ACADEMY.
BEST SELLING AUTHOR.
#1 PET BIZ COACH.
I've spent the last decade in the trenches helping over 2,578 frustrated pet business owners double or even triple their revenue.
Since 2011, I've moved way beyond the dog walker phase to become the Pet Biz Wiz, specializing in helping serious operators staff, scale, and systemize so they can finally enjoy more time off work. I don't just teach marketing; I install the systems that produce 20% top-line revenue jumps and triple-digit profit increases for businesses that were previously stagnant and just puddled along.
When I'm not traveling between the UK and the USA to bring back worldwide ideas for my events and masterminds, I'm bashing through the broken systems that buy back your life.
I've spent years consulting with serious operators, helping them move from being an isolated 'one-man band' to a calm, powerful executive.
I developed the Dog Daycare Success Academy (DDSA) as a faster, infrastructure-first framework for installing real assets that actually convert. It's about building a marketing engine that guides your prospects from being tire-kickers to white-hot, premium buyers.
Meaning, you get to enjoy more money in the bank (and more time off) running a business that funds your life instead of consuming it. I've already helped thousands of pet business owners around the world move past survival mode to create hugely profitable businesses, and now, I'm ready to do the same for you.
What people are saying about working with Dom...
"Dom is next level.
 
He really is something else.
 
I was taken back by how much he knows his stuff with so much knowledge about running a successful pet business."
 

Amy Smith - Australia's Number One Puppy Trainer

"Dom Hodgson is Europe's Number #1 business trainer of dog trainers and professional dog walkers and pet sitters".
 
Dan Kennedy - Forefather of modern direct response marketing
"Dom is blunt and he's to the point. After just a few minutes, he can find the root of the problem. He can kind of zone in on something that may not even be what you came to ask him. It really opens you up to, 'Oh, I thought this was the problem, but this is actually the problem, and this is how to fix it' . He is very solution-oriented."
 
 Hanora Rodgers

Wag Days Philly, PA

How Much Longer Will You Tolerate Being A Prisoner In Your Own Facility?
Select Your Escape Door.
THE DOG DAYCARE SUCCESS ACADEMY (DDSA)
If you have a solid facility but haven't cracked predictable growth, you need the Infrastructure-First Method. I'll help you install one high-value business asset every month—from automated marketing engines to autonomous staff playbooks—so you can finally go on holiday without checking your email every ten minutes.
Click to Join the DDSA Now!
15 YEARS. TWO CONTINENTS. 2,578+ TRANSFORMATIONS.
"Dog Numbers Are Down, But Revenue Is UP."
Frequently Asked Questions About Growing a Profitable Pet Business
Making your pet business more profitable isn't simply about getting more customers or caring for more dogs.

Often, the biggest opportunities are already inside your business.

Review your pricing regularly, introduce premium service options, increase average client spend with relevant add-ons and enrichment activities, build recurring revenue through memberships or packages, and improve client retention so you're not constantly replacing customers.

The goal should be to make each client more valuable, rather than assuming growth always means taking more dogs.

There are several ways to increase dog daycare revenue without increasing the number of dogs in your facility.
 

You can increase prices, introduce Good-Better-Best service levels, add enrichment activities and premium upgrades, create memberships, offer training or grooming services, introduce peak pricing and improve how frequently existing clients use your services.

Increasing the average value of each dog already coming through your doors can often be more profitable than simply trying to increase capacity.

Successful price increases start long before you send an email announcing your new prices.
 

Pet businesses with strong pricing power usually have a differentiated service, excellent client experience, regular communication, strong reviews and testimonials, premium options and a reputation that makes them difficult to compare with cheaper competitors.

You should also review your prices regularly rather than waiting until rising costs force you into a large reactive increase.

The stronger the perceived value of your business, the easier it becomes to charge appropriately for the service you provide.

Start by becoming clear about exactly who you want to attract.
 

Higher-value clients aren't necessarily looking for the cheapest daycare, boarding or pet care option. They are often willing to pay more for expertise, convenience, trust, better experiences and exceptional care.

Your website, marketing, offers, client experience and services should all demonstrate why your business is different.

Rather than trying to appeal to every pet owner in town, position your business specifically for the clients who value what you do and are happy to pay appropriately for it.

The easiest businesses to compare are businesses that look the same.
 

If every local facility offers daycare, boarding and grooming in roughly the same way, customers naturally start comparing businesses on price and convenience.

Instead, create distinctive services, signature experiences, enrichment programmes, premium upgrades, memorable events and your own way of delivering pet care.

You should also build your authority through educational content, email marketing, reviews, PR, books, guides and community involvement.

The objective is to become the obvious expert and destination pet business in your local market, rather than another interchangeable pet care provider.

Recurring revenue makes a pet business more predictable because you're not starting every month wondering where the next booking will come from.

Depending on your business model, recurring revenue can come from daycare memberships, regular attendance programmes, subscription-style enrichment packages, training programmes, grooming plans or other services clients use repeatedly.

The best recurring revenue programmes provide a genuine benefit to the client as well as the business.

Done properly, they can improve retention, increase customer lifetime value and give you much greater visibility over future revenue.

If everything requires the owner's involvement, the business needs better systems.

Start by identifying the tasks, decisions and problems that repeatedly come back to you.

Document how they should be handled, decide who should own them and train your team accordingly.

You can then build systems around areas such as client onboarding, staff training, marketing, sales, follow-up, memberships, promotions and customer communication.

The aim isn't simply to create more SOPs.
It's to gradually build a management-led business that can operate and grow without requiring the owner to personally push everything forward.

The strongest pet business marketing strategies use several channels rather than relying entirely on social media or paid advertising.
 

A good marketing system might include email marketing, referral programmes, educational content, local partnerships, events, PR, client reactivation campaigns, automated follow-up and regular promotions.

Your client experience matters too. Reviews, referrals and word-of-mouth become considerably easier when you've created something customers genuinely want to talk about.

The ultimate goal is to build marketing assets and systems that continue generating enquiries, bookings and referrals, rather than constantly chasing the next customer.

Premium pet businesses compete on value and experience rather than price.

That means looking beyond the basic service and considering everything the client experiences: your positioning, website, enquiry process, induction, facility, communication, staff expertise, enrichment, service options, reporting and follow-up.

You can then introduce premium services and experiences that solve additional problems or make the client's life easier.

Premium doesn't simply mean charging more.
It means deliberately creating a business that gives the right customers more reasons to choose you and fewer reasons to compare you on price.

A pet business coach helps owners improve the commercial side of running and growing their business.
 

That can include pricing, profitability, marketing, client acquisition and retention, recurring revenue, service development, staff systems, automation, positioning and reducing the owner's day-to-day operational involvement.

The most useful coaching should go beyond giving you more information. It should help you identify the biggest opportunities in your business, decide what to prioritise and implement proven strategies more quickly.

For established dog daycare and pet resort owners, this is exactly what we do inside the Dog Daycare Success Academy (DDSA).

If you want help to take action with your pet business then...
Click to Join the DDSA Now!
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