When I first started out, I had no idea what I was doing.
My dog adventure business quickly filled up but I had no idea how to staff or scale...
I tried a lot of different things but nothing seemed to work.
I wasted many hours following the advice of know-nothing social-media 'gooroos', and invested thousands in social media, pay-per-click and SEO 'experts' who were happy to take my money, but gave me nothing in return.
I felt stuck and was constantly switching from one method to the next.
Then I ploughed tens of thousands pounds into an online dog store which I thought would get me out of the time-for-money trap. It didn't!
I was trapped in a business I didn't want to be in.
I felt overwhelmed, depressed and incredibly stressed out thinking "Why is my hard work not getting any results?"
That's why I decided to step back and completely immerse myself in learning everything I could about marketing.
I spent a fortune on books, training, masterminds and private coaching and I finally discovered what truly works and what doesn't.