One of the simplest yet often overlooked tricks to making your pet business more successful as a dog walker, doggy daycare owner, dog trainer, groomer, or pet sitter is to prioritize pricing and profitability.
In this article, we'll delve into why it's crucial to focus on these aspects and how it can transform your business.
Let's explore this key to success!
Making "Price and Profits" a Priority:
It may seem obvious that as a dog professional, you should prioritise pricing and profitability, but the truth is, many service providers in this industry don't.
While delivering exceptional pet services is important (considered your "current bank"), it's equally essential to think about marketing strategies that increase your income (your "future bank").
Maximizing your earning potential starts with effective pricing and profitability practices.
The Impact of Marketing on Your Pet Business:
The money you earn in your pet business next week, next month, and next year is dependent on the marketing you do today.
I've been really lucky in my business journey that I followed mentors who taught the principle of premium pricing, and how transformative it can be for your business. So, it's something I think about a lot, and consequently it's something I discuss with my coaching clients about A LOT.
We make it a priority.
If you make 'price and profits' a priority, and therefore something you think about more often, then that will lead you to come up with more creative solutions that attract more clients, so you can grow your business and have more impact with your amazing services.
Similarly, if you make it priority to hang around in Facebook groups listening to social media 'gooroos' talk about blogging, SEO and Twitter, then you make that a priority and that is where you energy and focus will go.
Those tactics may work, but they are just 'tactics' at the end of the day.
Most of the people in your town who are a good fit for your services are probably busy dog owners who aren't even reading blogs, or messing about on Twitter.
I started by investing in books, course and programs about marketing, and then hired a mentor who was experienced with pricing. This boosted my confidence and enabled me to break out of the low-fee pricing model my competitors were following.
Start by asking yourself simple questions such as;
What are my most profitable services?
Who is buying those services?
How can I attract more of those people?
How can I provide even more value for my best clients?
Now, how many times in the last six months did you ask yourself any of those questions?
Doing this enables you to build on areas where your business is already performing well.
So, instead of your marketing being a series of random actions you'll have a focused plan that concentrates your efforts on your most profitable services.
Which are usually the services you enjoy delivering the most, and if you deep dive more into that data it will lead you to identify a niche you can specialise in and a section of the market you can 'own', and I'll cover that in a future article.
Developing a Focused Marketing Plan:
With a clearer understanding of your most profitable services and the ideal clients who are buying them, your marketing efforts can be transformed.
Rather than taking random marketing actions, you can develop a focused plan that concentrates your efforts on your most profitable services.
Start by assessing your own services, and refine your marketing strategies to sell more of your most profitable services. Remember to prioritise pricing and profitability.
The more time and energy you spend concentrating on different ways you can add value to you services, the more money you will make from your amazing service.
This will pave the way for a prosperous future in the pet industry.